Wed.Jul 08, 2020

TikTok Opens its Self-Serve Ad Platform to All Businesses

Social Media Today

TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform

9 Tips for Using Social Media Effectively For Your Business

Social media marketing is way more than posting a pretty picture and watching the likes roll in. It involves understanding your audience, their problems and motivations, and strategizing how best to not only reach them, but interact with them in meaningful ways. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Sounds like a tall order, but it’s not that intimidating if you approach it correctly.

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Facebook Adds New, Free Courses in Effective Community Management

Social Media Today

Facebook has added a new Community Management education stream to its free Blueprint program

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What Is the Difference Between a Resume and a Cover Letter?

The Realtime Report

What Is the Difference Between. a Resume and a Cover Letter? Around 40 million Americans are now unemployed following the Covid-19 crisis. Unless a job asks you to submit an online application, you’ll send both a cover letter and a resume. At first glance, they both seem to cover the same content. Image by Coffee Bean from Pixabay. So, what is the difference between a resume and a cover letter? Read on to find out. What Does a Resume Do?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Tesla on social media: the chaotic force of Elon Musk


Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it

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How to Find and Target Your Social Media Audience (Free Template)


Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” ( unless you’re Google ). Your task in defining your social media audience is to identify and understand your niche so you can dominate it. Audience research will help you craft relevant content, messaging, and ads.

Google Adds New Knowledge Panel Insights to Google Image Results for Added Context

Social Media Today

Google is adding new Knowledge Panel information listings to Google Images results, helping to provide more context about visual entries

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Find Free, On-brand Stock Photos with Later


Finding content to share on social media just got easier. Starting today, you can find free, on-brand stock photos with Later’s new Unsplash integration. Now you can gather, edit, and schedule high-quality stock photos in minutes to build an eye-catching feed. And the good news? It’s 100% free for all Later users — just sign in to the desktop app to start browsing for on-brand stock photos for your business! How to Build an On-brand Feed with Stock Photos.

Facebook's Civil Rights Audit Raises Significant Concerns with the Platform's Political Policy Approach

Social Media Today

An audit of Facebook's approach to civil rights has raised serious concerns with the platform's policies, in particular, it's decision not to fact-check political ads or take action on comments from political leaders

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Beyond the Pandemic

Ari Herzog

Four months ago, Ed Yong, a staff writer at The Atlantic , wrote a 5,453-word essay about the end of the pandemic. While many of his medical, scientific, and economic perspectives likely need updating (such as the President’s then-popularity), there are two concepts that struck me. First, he wrote about what we should expect. “After 9/11, the world focused on counterterrorism. After COVID-19, attention may shift to public health.

Facebook Removes More Accounts Due to Manipulation Efforts, Including New Push by Right-Wing 'Proud Boys'

Social Media Today

Facebook has removed another set of accounts for 'coordinated inauthentic behavior', including a new group linked to the right-wing Proud Boys in the US

Accidentally Deleted Photos From iPhone? Here’s How To Recover Them!


Have you deleted pictures from your iPhone accidentally and unable to recover them? Worry not, there is always a solution for each problem that arises and similarly, you can resolve this issue as well. We all know that the iPhone has amazing storage capabilities but sometimes, storing too much photos can create issues and you might unknowingly delete pictures. What if you delete image(s) you wanted to keep? Apple gives you multiple ways to recover and restore photos you have deleted unknowingly.

5 Key Benefits to Hosting Virtual Events


Business events have been a long-time staple in company calendars since who knows when. A few times a year, employees get to travel to places like Boston, New York, London, and Singapore to hear keynotes from world-renowned speakers, meet other like-minded professionals, and enjoy entertainment. Public Speaking Marketing Virtual Events

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to use Audacity in the creative way?


Audacity, a very popular name among music enthusiasts to record, edit or mix audios. So far, we all knew this amazing software only for its basic uses. But do you know it can be used to bring more creativity out of it. Yes, we are talking here about the new and creative ways to use Audacity over and above just like a music editing tool.

Social Media Marketing Statistics You Need to Know in 2020


Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

A Social Listening Snapshot of Singapore's General Election 2020


Between the daily online rallies, and the myriad of memes sprouting up in the wake of each live broadcast, Singapore’s General Election 2020 is shaping up to be the first truly digital one, as social distancing measures continue amidst the Covid-19 pandemic. Social media has not only become the tool of choice for contesting parties to campaign, but also a platform of engagement with the masses, who are moving towards an online means of communication. Trends

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How Hootsuite Integrates Our Paid and Organic Social Strategy


Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Fine Art And Sports Worlds Unite Virtually With Arcis Golf, TOROSIETE Museum

Forbes Social Media

A top operator of public and private golf clubs in the U.S., Arcis Golf runs 61 properties in 13 states. Meanwhile, the TOROSIETE Museum of Contemporary Art is an online, virtual museum celebrating emerging contemporary artists worldwide. Social Media /social-media Innovation /innovation Social Media /social-media

How Hootsuite Integrates Our Paid and Organic Social Strategy


Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together.


Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. If you are using the Google My Business App, hopefully, you are also receiving reviews. Today I’m going to show you how to respond to… Read more.

Katie Price Gunning For Internet Trolls Who Abuse Disabled Son

Forbes Social Media

Former model, reality TV star and mother to a disabled son Katie Price has called on the government to bring in stricter penalties for those who abuse disabled people online. Her call for action comes amidst disturbing news that online abuse of disabled people increased during lockdown. Diversity & Inclusion /diversity-inclusion Leadership /leadership Diversity & Inclusion /diversity-inclusion Innovation /innovation Social Media /social-media

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Essentials for Starting an Online Business

Amy Porterfield

I want to talk to you for a second about courage. You know, the feeling that drives you to do something you’re afraid of and motivates you to chase after your dreams. If that sounds familiar and it’s brought you here, I’m thrilled for you. You’ve taken the first step to creating the online […]. The post Essentials for Starting an Online Business appeared first on Amy Porterfield | Online Marketing Expert.

Instagram Marketing Tips to Capture Attention and Stop That Constant Scrolling

agora pulse

As a social media manager, you may know a lot about Instagram’s end-user features. But have you focused on Instagram marketing? We’ve got tips and tricks about it to help you make the most of this platform. With more than 25 million businesses on Instagram, competition is fierce. In this article, I’m looking at Instagram marketing essentials, my best agency hacks, and the brands that are winning. Instagram Marketing: Why All the Fuss?

How to Integrate Stock Into Your Social Feeds (Without Anyone Noticing!)


Are you looking to learn how to use stock on social media? Stock assets can help elevate your content strategy while saving you time and money. There’s thousands of talented creators out there who specialize in creating ready-to-use video, audio, and images for stock websites — and to the naked eye, there’s no way to tell it’s stock at all! Discover how the new world of royalty-free stock assets and how to correctly use them to achieve your goals! Table of Contents.

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Best Battery Saver Apps For Android 2020


Be it the latest and smartest smartphone, it still requires a battery saver app to save Android battery. Like every side of a coin, latest smartphones though are technologically advanced, are subjected to substantial battery drainage. Phones with 5000 mAH batteries also need one of the best battery saver apps to help long-lasting batteries.

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Buffer Social

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look at how Jot built excitement for its launch on Instagram and how to create a community from day one.

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