Fri.Nov 30, 2018

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.

Metrics 191
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Instagram's Added a New Option to Share Stories with Chosen Friends Only

Social Media Today

Instagram has added a new option that will enable users to restrict the audience for their Instagram Stories content.

Instagram 167
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How Social Media Has Changed How We Consume News

Forbes Social Media

Social media has become the main source of news online with more than 2.4 billion internet users, nearly 64.5 percent receive breaking news from Facebook, Twitter, YouTube, Snapchat and Instagram instead of traditional media. Here's how social media has changed how we consume news.

News 90
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Pinterest's Recommendation Algorithms Are Improving, Which is Important to Note

Social Media Today

Pinterest has outlined how its recommendation systems are evolving in a new research paper.

System 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Trigger Warnings Perpetuate Victimhood

Forbes Social Media

While trigger warnings seem to be exploding exponentially, we need to ask if perhaps part of living is confronting a series of challenges in dealing with life’s blows, disappointments, and even trauma, to inclue all the discomfort that entails?

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.

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The Facebook Mess: The Difference Between Commissioning And Acting On Opposition Research

Forbes Social Media

Great leaders want and need to understand the views of their organization from the outside in - especially critical ones. The rub comes when they act on that info it in a way that is less than wholesome or admirable. In an effort to understand the low road, Facebook may have taken it.

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The Ultimate Guide to Instagram Analytics

Later

Want to grow your Instagram account? Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! But learning all of the different Instagram metrics and terms, and how to use this data for growth, can be overwhelming.

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Social Media Is A Good Source Of Bad Medicine

Forbes Social Media

In what may come as a surprise to no one, researchers from NYU’s School of Medicine and its Perlmutter Cancer Center have found that it’s a bad idea to get your medical advice from YouTube.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Floyd 'Crypto' Mayweather & DJ Pay SEC $0.75M Over 'Unlawful' ICO Promotion

Forbes Social Media

As U.S. boxer Floyd Mayweather Jr. and music producer DJ Khaled settled charges with the SEC over failing to disclose payments to promote ICO investments, the regulator warned investors to be wary of investment advice posted on social media. But were the fines really enough?

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Google Reveals Surprising Pixel 3 Camera Secrets

Forbes Social Media

How Google improved the Pixel 3 with a double dose of AI and the craziest phone case you've ever seen.

Google 53
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How To Create An Inner Circle Of Close Friends On Instagram.

Forbes Social Media

Instagram now allows you to restrict individual stories to a narrower audience.

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Facebook Watch Adds 'Buffy The Vampire Slayer' And More To Service

Forbes Social Media

Kindred series "Angel" and "Firefly" join Buffy in the streaming service's effort to acquire more "nostalgia shows.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook: Piñata, Scapegoat And Villain

Forbes Social Media

Scapegoating Facebook.