Thu.Mar 01, 2012

Trending Sources

Lessons You Can Take from The New York Times Storytelling

Spin Sucks

We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. There was debate, both internally and externally, about whether or not the model would work. But that’s not it.

Tumblr 127

Why Generative?


That was a question posed during a Humanize webinar Maddie and I gave last week about the book. Why did we use the not-so-commonly-known word, “generative” in describing one of our human elements. After all, people have a pretty quick feel for what we mean by open, trustworthy, and courageous, but not so much with generative. So why generative? This is not a made up word. Humanize

Have You Been A Victim Of Grouponitude?

Jason Yormark

I’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal. Of course I’m not sure what I’m going to do with all those massages and laser hair removals. Lately however I’ve noticed a growing trend when using one of these deals that actually has me wanting to not purchase or use them anymore. Grouponitude. What is Grouponitude you ask? grou ? pon ? tude. a negative or hostile state of mind in response to the use of a group buying deal. joy, appreciation, acceptance, welcomeness. Me: Fantastic pleasant shop owner! That will be $25.67.

New Facebook Pages with Timeline Design


Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Here are some of my initial observations about how Timeline affects our favorite Facebook fan page features. A lot.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How ShopLAStyle is Dealing with Hacker Crisis


If you do a Twitter search on ShopLAStyle you would normally find some good deals on clothing, but on 3/1/2012 you will find a series of messages alerting people about a hacker attack. Hacker Attack on The immediate reaction from all of the affected was to visit the company’s site at [link] , which caused its server to go down. The Social Media Reaction. Updates 3/1/2012.

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Specifically: “The report seeks to show how a giving day contest impacts a metropolitan area’s nonprofit community. ” In a nutshell: yes.

4 VoIP Apps for iPhones


Voice over Internet Protocol has come a long way baby! There are many VoIP apps now available and they give fits to your mobile, landline and cable telephone providers alike. There are those that will mourn the loss of gobs of money by these competing carriers. The fees they could have extracted from their long suffering customers instead continue on in their pockets. Tribair. a minute. MobileVOIP.

Does Your Online Newsroom Get an”A” in PR?

Proactive Report

As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful. The reason? Twitter.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google Gives Local Search A Boost

Small Business Mavericks

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. Of interest to many small business owners will be the changes made to local search. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging. It can be hard for a small business to compete with large national businesses and local search has really helped to level the playing field. In fact, not claiming your business could cause more harm over time. Improved local results.

Why You Should Be Using A/B Testing

Bill Hartzer

Guest Post by Rachel Hyun Kim. A/B testing, also known as split testing, is a marketing practice that compares the performance of a control group with test samples, differentiated by a single variable. This testing technique is used to improve conversion, response and performance rates on a variety of web and online marketing components, including emails, landing pages and call to actions. While larger companies have the luxury of dedicated IT and UX design professionals skilled with A/B testing, smaller businesses often have a single employee in charge of online marketing, if at all.

Is Social Really That Important?


All businesses have recognized that social media is here to stay. WRONG! In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” ” I want to address the premise of that question rather than the answer. Not all organizations are businesses, so let me limit my scope. I think businesses recognize that social media, whatever that may be, is here. I think many are hoping it goes away. Would you disagree?

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Listen Now. Jim: Hey everybody.

A World Gone Social

Learn how companies must adapt to survive.

Credit Cards and Social Media: Successes

Ari Herzog

This blog post is written by Michael Dolen. Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). But what works and what fails? First, let’s go over three major successes…. Most Muscle = American Express. How did they accomplish that?

Digital PR in Black and White #prcacareers

Danny WhatMough

Today I gave a presentation on Digital PR at the PRCA’s Careers Conference at the Natural History Mueseum. It was a great event and I had some really good discussions after. It’s a tough time being a graduate at the moment and I wish I had the answer to getting a job, but there’s no silver bullet. View more presentations from Danny Whatmough. Danny Whatmough.

Understanding the Hype Cycle of a Blog


This guest post is by Nischala Murthy Kaushik. It’s the start of a new year—the time when organizations work on their business strategies. And when you work on strategy, the one thing you definitely do is get a perspective of two facets of your operation: internal aspects of your organization. what the external world is saying: your customers, your competitors, your partners and of course independent analysts. One thing that I definitely read this time of the year are analysts’ reports by ( Gartner , Forrester , IDC , and so on. And yes, I believe there is! What is the Hype Cycle?

The Guardian Pigs advert shows ads can be interesting

The Way of the Web

I’m the first to criticise advertising for generally being ineffectual rubbish, but sometimes on a very rare occasion, it grabs me – the new advert for The Guardian succeeds on pretty much every level I can think of for a television/video advert. It’s entertaining, unusual and thought-provoking. So there’s still a little room for improvement! Buffer.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Blog Wise Tip 7: Use the Right Tools


You might think that, with blogging being a digital pursuit, the bloggers we interviewed for Blog Wise would be right up with the latest and greatest productivity gadgets, philosophies, and software. They’re not. Physical tools. Interestingly, almost every one of the bloggers we spoke with relies on physical productivity tools to some degree—pen and paper, wall calendars, and whiteboards. “I I actually have to have something visual to look at deadlines on a calendar,” says Amy Porterfield. “So Software. I write whenever ideas come to mind,” Jeff Goins comments. “I Hardware. The tablet PC. “If

Give to the Max Day Research: The Ultimate Case Study

Geoff Livingston

For Love of Children’s Andrea Messina and Tim Payne, a Give to the Max Day grand award winner and case study Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” ” I [.]. Case Studies Cause Marketing Social Media america's giving challenge Case Foundation case study Community Foundation DC Give to the Max give2max giving contest Greater Washington razoo United Way

Are You Still Being Social or Are You Getting Social Media Fatigue?

Engaging Brand

Are you being social or are you being media? Are you allowing familiarity to breed contempt? It is a question that we need to keep asking ourselves, our brands and our marketing teams, because familiarity can breed contempt. Personal relationships need work not to take them for granted.and so do customer relationships. Social marketing tools been around for a decade and with the reliance on them and with the familiarity of them.we need to keep challenging ourselves to ensure we are remembering the social as well as the media angle! Some questions to ask yourself.

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. Here’s a real world example. 3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research. First I wanted to look at their source code. I wanted to see what they thought of themselves. I know, in the grand scheme of things meta tags don’t matter, but ahhhh, they do. you know why?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Change Your Facebook Page Name


Stuck with a Facebook page name you’d like to change? While this used to be impossible to do for pages with over 100 fans, it just got much easier! The big news this week was Facebook’s rollout of Timeline for brand pages, but they also rolled out a form allowing you to request to change your Facebook page name. Check it out:

LinkedIn Launches ‘Follow Company’ Button


Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The functionality is similar to the ‘Like’ button on Facebook to follow a brand’s status updates and Twitter’s ‘Follow’ button to receive a brand’s tweets. Benefits for brands.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic End of Days End of Days Cartoon non sequitur Wiley Miller