Thu.Mar 01, 2012

Why Generative?

SocialFish

That was a question posed during a Humanize webinar Maddie and I gave last week about the book. Why did we use the not-so-commonly-known word, “generative” in describing one of our human elements.

Have You Been A Victim Of Grouponitude?

Jason Yormark

I’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal. Of course I’m not sure what I’m going to do with all those massages and laser hair removals. Lately however I’ve noticed a growing trend when using one of these deals that actually has me wanting to not purchase or use them anymore. Grouponitude. What is Grouponitude you ask? grou ? pon ? tude. a negative or hostile state of mind in response to the use of a group buying deal.

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New Facebook Pages with Timeline Design

Kikolani

Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made.

Strata: Mixing the Social Data Cocktail

www.readwriteweb.com

Everyone knows you can learn a lot by trawling data coming from social media services like Twitter, Facebook and Flickr. But sometimes the data will surprise you.

Data 54

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Does Your Online Newsroom Get an”A” in PR?

Proactive Report

As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros.

News 17

Google Gives Local Search A Boost

Small Business Mavericks

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. Of interest to many small business owners will be the changes made to local search. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging.

Why You Should Be Using A/B Testing

Bill Hartzer

Guest Post by Rachel Hyun Kim. A/B testing, also known as split testing, is a marketing practice that compares the performance of a control group with test samples, differentiated by a single variable. This testing technique is used to improve conversion, response and performance rates on a variety of web and online marketing components, including emails, landing pages and call to actions.

Is Social Really That Important?

Firebelly

All businesses have recognized that social media is here to stay. WRONG! In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” ” I want to address the premise of that question rather than the answer. Not all organizations are businesses, so let me limit my scope.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative.

Credit Cards and Social Media: Successes

Ari Herzog

This blog post is written by Michael Dolen. Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno).

Digital PR in Black and White #prcacareers

Danny WhatMough

Today I gave a presentation on Digital PR at the PRCA’s Careers Conference at the Natural History Mueseum. It was a great event and I had some really good discussions after.

The Guardian Pigs advert shows ads can be interesting

The Way of the Web

I’m the first to criticise advertising for generally being ineffectual rubbish, but sometimes on a very rare occasion, it grabs me – the new advert for The Guardian succeeds on pretty much every level I can think of for a television/video advert.

A World Gone Social

Learn how companies must adapt to survive.

Are You Still Being Social or Are You Getting Social Media Fatigue?

Engaging Brand

Are you being social or are you being media? Are you allowing familiarity to breed contempt? It is a question that we need to keep asking ourselves, our brands and our marketing teams, because familiarity can breed contempt. Personal relationships need work not to take them for granted.and so do customer relationships. Social marketing tools been around for a decade and with the reliance on them and with the familiarity of them.we

Understanding the Hype Cycle of a Blog

ProBlogger

This guest post is by Nischala Murthy Kaushik. It’s the start of a new year—the time when organizations work on their business strategies. And when you work on strategy, the one thing you definitely do is get a perspective of two facets of your operation: internal aspects of your organization. what the external world is saying: your customers, your competitors, your partners and of course independent analysts.

Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. Here’s a real world example. 3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research. First I wanted to look at their source code. I wanted to see what they thought of themselves.

Blog Wise Tip 7: Use the Right Tools

ProBlogger

You might think that, with blogging being a digital pursuit, the bloggers we interviewed for Blog Wise would be right up with the latest and greatest productivity gadgets, philosophies, and software. They’re not. Physical tools. Interestingly, almost every one of the bloggers we spoke with relies on physical productivity tools to some degree—pen and paper, wall calendars, and whiteboards. “I I actually have to have something visual to look at deadlines on a calendar,” says Amy Porterfield. “So

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Give to the Max Day Research: The Ultimate Case Study

Geoff Livingston

For Love of Children’s Andrea Messina and Tim Payne, a Give to the Max Day grand award winner and case study Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” ” I [.].

How To Change Your Facebook Page Name

Firebelly

Stuck with a Facebook page name you’d like to change? While this used to be impossible to do for pages with over 100 fans, it just got much easier!

LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic End of Days End of Days Cartoon non sequitur Wiley Miller

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.