Wed.Dec 28, 2011

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15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

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Social Media Comic: Your Customers Are Not The Enemy!

SocMed Sean

When you think of your customers, how do you picture them? Are they friendly, appreciative, and happy to be using your products and services? Or are they angry, complaining, and ready to hang you out to dry publicly every time one of your products doesn’t perform properly? If your perception is of happy people, great. It likely means that you have strong products and services that help your customers in their daily life and they enjoy using them.

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Top 11 Social Media Marketing Blog Posts of 2011

Firebelly

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. 11. Facebook For Business Tip #1: Pages not Profiles. 10. Social Search: Tempur-Pedic “Ask Me” Commercial. 9. Facebook For Business Tip #8: Wildfire Contests. 8. Gettin’ Unique With QR Codes. 7. Make Your Social Media Sharing Buttons Effective. 6.

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Social networking: most popular online activity worldwide.

Sherrilynne Starkie

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #3. Everybody loves a disaster! Enjoy. – Jay). Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably.

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Thank You For the 2011 Memories

Ari Herzog

(rewrite this). To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for stumbling, digging, facebooking, printing, emailing, reacting, and otherwise sharing me and my feature authors with your friends and colleagues.

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Resolve To Do _ for 30 Days

Ari Herzog

Matt Cutts is a smart guy. He directs a team at Google that fights web spam. He holds a doctorate in computer graphics. And, he preaches the benefits of trying new things. Here, give this guy a spin for the next 3 minutes: Is there something you aren’t doing today but would like to try for the next month? Or, is there something that you know is bad for you yet you keep doing it?

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The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. rapidly. This is one of those moments when the Marketing industry must give pause. We're not going to see standard adoption here (at least, I don't think we will). It feels more like what Ray Kurzweil defines as exponential growth (more on that here: Spirit of the Time - Ray Kurzweil at Zeitgeist Americas 2011 ).

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Resolve To Do _ for 30 Days

Ari Herzog

Matt Cutts is a smart guy. He directs a team at Google that fights web spam. He holds a doctorate in computer graphics. And, he preaches the benefits of trying new things. Here, give this guy a spin for the next 3 minutes: Is there something you aren’t doing today but would like to try [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit Resolve To Do _ for 30 Days in your browser.

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How To Deal With The Haters

Twist Image

I have no idea how to interact with the haters. I spent over a decade in the music industry reviewing artists for weekly and monthly magazines and newspapers. In all of that time, I rarely reviewed artists I didn't like or albums I didn't like from artists that I did like. Why? One, with the limited space that print offered, I preferred to use that space to talk about something that I thought the readers might enjoy spending their money on (something positive).

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Stories From Smaller Nonprofits: Baltimore Child Abuse Center

Diva Marketing Blog

We continue our special December series that shines a spotlight on nonprofit organizations that are often in the shadows. Today's nonprofit pulls back the curtains and exposes horrific abuse to children. Shedding light on the secrets begins the healing. . In 1987, Baltimore Child Abuse Center (BCAC) opened as a non profit in response to growing awareness that sexually abused children not only suffered from the abuse they endured, but they were also being re-victimized by the lengthy and often

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Six Links Worthy Of Your Attention #80

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , PressBooks , Media Hacks ) and I decided that every week or so the three of us are going to share one link for one another (for a total of six links) t

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NFL Week 17 Matchups Predicted by Social Media

Jeff Esposito

So this is it, Week 17 of the NFL season. Most fans know whether or not their team will be headed to the post season, there are still two spots up for grabs in the AFC and one in the NFC (Full NFL playoff scenarios ) – so fans will have something to watch for. While many folks watch the games to route on their teams, many enter weekly pick ‘em pools to see who can correctly pick the most wins over the 17 week season.

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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