Wed.Dec 28, 2011

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15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes?

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

No time to read books?

SocialFish

If you are like me, you likely have a pile of new business books on your desk waiting to be read. Maybe you even received a few more for Christmas. And despite all good intentions, you never have time to read them. ReadItForMe can help. I was a little skeptical at first when I heard about the site, but then I checked out a few of the books I’ve already read just to see how good these folks are, and I talked to their founder, Steve Cunningham, and I am very very impressed.

Social Media Comic: Your Customers Are Not The Enemy!

SocMed Sean

When you think of your customers, how do you picture them? Are they friendly, appreciative, and happy to be using your products and services? Or are they angry, complaining, and ready to hang you out to dry publicly every time one of your products doesn’t perform properly?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Plan for the Unexpected

Spin Sucks

Today’s guest post is written by Lisa Gerber. As I write this, it’s the morning after Christmas. Boxing Day. We’re cleaning out the boxes here. Getting ready for the weekend, New Years, and more importantly taking advantage of down time to clean out. I love this time of year.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. rapidly. This is one of those moments when the Marketing industry must give pause. We're not going to see standard adoption here (at least, I don't think we will). It feels more like what Ray Kurzweil defines as exponential growth (more on that here: Spirit of the Time - Ray Kurzweil at Zeitgeist Americas 2011 ).

Social networking: most popular online activity worldwide.

Sherrilynne Starkie

How To Deal With The Haters

Twist Image

I have no idea how to interact with the haters. I spent over a decade in the music industry reviewing artists for weekly and monthly magazines and newspapers. In all of that time, I rarely reviewed artists I didn't like or albums I didn't like from artists that I did like. One, with the limited space that print offered, I preferred to use that space to talk about something that I thought the readers might enjoy spending their money on (something positive).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Thank You For the 2011 Memories

Ari Herzog

(rewrite this). To everyone who visited, subscribed, read, shared, commented, and otherwise enjoyed the content of AriWriter over the past 12 months, I thank you. Thank you for visiting my articles. Thank you for subscribing. Thank you for reading. Thank you for stumbling, digging, facebooking, printing, emailing, reacting, and otherwise sharing me and my feature authors with your friends and colleagues. Thank you for commenting.

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #3. Everybody loves a disaster! Enjoy. – Jay). Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably.

2012 Challenge for Social Media

Engaging Brand

Technology has come a long way fast.so fast I think us mere humans are only now starting to realise the impact that technology could have on our lives. The task for 2012 is that in technology, in social media. technology doesn't infuse life but life is infused through technology.

Six Links Worthy Of Your Attention #80

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

A World Gone Social

Learn how companies must adapt to survive.

How To Balance A Home Small Business And Family

Small Business Mavericks

Due to the current job market crisis, more people are working from home than ever before. There are a lot of opportunities to work from home or to work for someone else from home. Whatever you choose, you will still have a small business working from home. What have others found out about balancing home life with your job sitting on the kitchen table? Anyone can have a small business out of your home.

Stories From Smaller Nonprofits: Baltimore Child Abuse Center

Diva Marketing Blog

We continue our special December series that shines a spotlight on nonprofit organizations that are often in the shadows. Today's nonprofit pulls back the curtains and exposes horrific abuse to children. Shedding light on the secrets begins the healing. .

NFL Week 17 Matchups Predicted by Social Media

Jeff Esposito

So this is it, Week 17 of the NFL season. Most fans know whether or not their team will be headed to the post season, there are still two spots up for grabs in the AFC and one in the NFC (Full NFL playoff scenarios ) – so fans will have something to watch for.

What’s Your Number?

Spin Sucks

Today’s guest post is written by Erika Napoletano. . No, this post isn’t about a crappy pickup line or some other awkward online dating experience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Resolve To Do _ for 30 Days

Ari Herzog

Matt Cutts is a smart guy. He directs a team at Google that fights web spam. He holds a doctorate in computer graphics. And, he preaches the benefits of trying new things.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic shoveling sucks Snow

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Resolve To Do _ for 30 Days

Ari Herzog

Matt Cutts is a smart guy. He directs a team at Google that fights web spam. He holds a doctorate in computer graphics. And, he preaches the benefits of trying new things. Here, give this guy a spin for the next 3 minutes: Is there something you aren’t doing today but would like to try [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit Resolve To Do _ for 30 Days in your browser. Ari Herzog is a new media explorer.