Wed.Mar 16, 2011

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com.

Is Social CRM the key to growing membership?

SocialFish

This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you.

Trending Sources

How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

This isn’t a trick question. But really, how many blogs does a gal need? After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me.

Not a Full-Length Book? Write a Kindle Single Instead

Debbie Weil

I’ve been wrestling with whether the topic of Friending Over 50 (aka baby boomers and social media) is a book idea - or just a fascinating phenomenon (links to Pew Internet report on Older Adults and Social Media ) as well as a great subject for a five-minute Ignite talk.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Create A Foursquare Special

Saying It Social

Late last week, foursquare launched an entirely revamped platform for businesses. It opens up lots of new options for creating specials and makes the process of creating specials easier to manage, especially for companies with multiple locations.

Facebook For Business Tip #8: Wildfire Contests

Firebelly

Contests can be a great way to generate buzz, interest and excitement around your brand. Hosting a contest on your Facebook page is also an effective way to build awareness of your page and boost fan numbers. Many pages run contests that violate Facebook Promotions Guidelines , however.

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Disconnected in a Hyper-Connected World

Almost Savvy

It had been nagging me for months, though I couldn’t put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn’t feel quite right. I know a lot of people, more than I’ve ever known at any other time in my life.

Death finds me on foursquare

Socialized

Foursquare brought me closer to death today. Around 8:15 a.m. I checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Fandango Making Good Use of Group Buying

Idaconcpts

You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon. Both of these deals made the big headlines and with good reason. Back in August 19 , 2010, by day’s end, 441,000 Groupons were sold, bringing in a little more than $11 million.

The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

It seems that every five years or so Chyrsler gets caught in a bit of a social media firestorm. Not bad when you think of the volitility of the social web.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted—nearly 12 times more—than descriptions that come from manufacturers, according to a survey of US mom Internet users.

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A World Gone Social

Learn how companies must adapt to survive.

Socially empowering your employees-What’s taking so long?

Direct Marketing Observations

. . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media.

7 Social Media Lessons From Phil Collins

Convince & Convert

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career.

Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

Bare Feet Studios

As a direct result of the U.S.

RT/Share to Win Wednesday | A $500 Value

Saying It Social

[link]. Today we are running a contest and giving away a FREE PASS for Social Media Boot Camp! For each RT, Share, or Forward, you will receive one entry – the amount of entries you can earn is LIMITLESS! There are 3 ways to enter! Post to Twitter! Copy and paste the following tweet: RT @akstout18 For ea. RT of this post u will receive 1 entry for a free ticket to Social Media Boot Camp, a $500 value. link].

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Winners From This Year’s SXSW Interactive Awards

Mindjumpers

Tweet SXWS Interactive 2011 is about to close down for this year. And last night on the 15 th of March, the winners of 15 different categories of the annual SXSW Web Awards Ceremony were announced.

How Q&A Sites Can Boost Your SEO | Small Business Mavericks

Small Business Mavericks

Some tips on how you can use Q&A websites to boost your SEO and link building efforts

What Is Your Blog’s URL Structure?

ProBlogger

Earlier today I had conversations with two bloggers about URL structures on their WordPress blogs, and I thought it might make an interesting community discussion. What is your blog’s URL structure? Here on ProBlogger, I use one that has a combination of the date and post title by default: [link]. While on my photography blog I’ve chosen to use just the post title (without dates): [link]. My reasoning for these choices was pretty simple.

Don't compromise it, hybrid it!

Engaging Brand

When you succeed in finding a hybrid of competing ideas - that can be innovation. When you weaken two competing ideas you compromise. Too often we compromise instead of taking that little extra step, those extra strides, that slightly extra risk.to create something.wow!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Your Newsletter Incentive is Repelling People

ProBlogger

This guest post is by Amy of Harrisonamy.com. We’ve seen recently how you can help pay the rent using your email list , so making sure that as many people as possible sign up is critical to increase your earning potential. Most bloggers know that one way to encourage people to sign up to their blog is to offer an incentive. Some kind of free report, or ebook or other gift that is a tempting reward for a visitor to transform into a newsletter subscriber. But having a gift isn’t enough.

To Post or Not to Post? A Very Loaded Question…

The Social Media Incubator

Earlier this week the Star Tribune released an article that online users and bloggers should take into careful consideration. The article titled “In social media, why let the facts get in the way?” points out the fact that many people