Mon.Jun 30, 2025

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How to Approach Meta Ads Targeting Now: A Detailed Guide

Jon Loomer

This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.

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TikTok Announces Two New Shopping Events to Boost In-App Sales

Social Media Today

TikTok says that it's seen a significant increase in in-app shopping activity this year.

Eventful 128
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10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

Buffer Social

Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.

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New look, greater impact: Board updates that make your advocacy effortless

Oktopost

Great advocacy starts with great experiences. If it’s easy for employees to engage, they will. That’s exactly why we gave the Advocacy Board a brand-new look and a whole new feel. We’ve reimagined the entire Board experience, from the Homepage to the share flow, to make it faster, easier, and more inspiring for your advocates, regardless of their social savvy level, to share your content and stay engaged in your program.

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AI in HR: 20+ Prompts to Use Now

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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Third-Party Ad Measurement Partners Announce New Snap Attention Measurement

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Third-Party Ad

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X Hires New Head of Product to Re-Ignite Growth

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from X Hires New He

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Meta Wins Case Over Its Use of Copyright-Protected Content to Train AI

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Wins Case

Training 147
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Instagram Improves Spotify Music Sharing Options in Stories

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Impr

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TikTok Partners With Sukeban for Coverage of Anime Expo 2025

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from TikTok Partner