Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

Collaboration 233

Collaboration Trends Social Media Organization 233

Buffer Social

APRIL 16, 2025

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

Facebook 114

Facebook How To Notification Groups 114

Ignite Social Media

APRIL 16, 2025

AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them? Our take: probably not. Heres why. What are AI Influencers? AI influencers fall into two categories: Fully Artificial Influencers These are completely AI-generated personalities with no real-world counterpart.

Influencer 88

Influencer Brands FeedBurner Avatar 88

Social Media Today

APRIL 16, 2025

Some pointers for your click-to-message promotions.

Tips 187

Tips How To 187

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

WebInKnow

APRIL 16, 2025

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

Products 52

Products Brands Case Study Study 52

Social Media Today

APRIL 16, 2025

Which of the real-time social media apps is going to win out in the long run?

Social Media 181

Social Media 181

Social Media Today

APRIL 16, 2025

Some new ways to find the most recent and relevant Reels clips.

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Feed Feedly Instagram 166

Social Media Today

APRIL 16, 2025

A new advance for X’s generative AI tools.

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Project Tools 158

Social Media Today

APRIL 16, 2025

TikTok becomes the latest social app to implement crowd-sourced fact-checking.

Communities 158

Communities 158

Social Media Today

APRIL 16, 2025

Meta’s metaverse plans are still on track, despite it tempering references to the project.

Project 139

Project 139

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