LinkedIn Provides Thought Leadership Tips [Infographic]
Social Media Today
JANUARY 21, 2025
Some pointers to help you crate more resonant LinkedIn content.
Tue.Jan 21, 2025
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How to drive organic social media growth in 2025
Sprout Social
JANUARY 21, 2025
LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.
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Instagram Says it Will Recommend Longer Reels in Explore
Social Media Today
JANUARY 21, 2025
Previously, Instagram had advised creators against posting longer Reels.
Predicted Meta Advertising Changes in 2025
Jon Loomer
JANUARY 21, 2025
Meta advertisers saw a ton of changes in 2024 , but what can we expect in 2025? Here’s what I’m expecting, along with an item that’s at the top of my wishlist… 1. Incremental Conversion Attribution Announced last year , this is in testing now. It’s a big one that could help advertisers drive better incremental value from their advertising. 2.
10 HR Metrics for 2025: HR Data Toolkit
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Meta Looks to Lure TikTok Creators With New Bonus Program
Social Media Today
JANUARY 21, 2025
Meta's making a pitch to TikTok creators amid uncertainty around the app's future.
Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits
Buffer Social
JANUARY 21, 2025
Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.
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The best TV premieres of 2024, according to social media
Hootsuite
JANUARY 21, 2025
Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings.
Bluesky Adds Dedicated Video Feed
Social Media Today
JANUARY 21, 2025
Bluesky's also looking to move into line with the video shift.
Is TikTok Crushing YouTube? The Surprising Answer for U.S. Millennials and Gen Z
Bill Hartzer
JANUARY 21, 2025
TikTok-USA-users-also-use-other-social-media-apps According to Omdia’s latest consumer survey , TikTok and YouTube are the top video platforms for 18-35-year-olds in the USA. These platforms have outperformed Instagram, Facebook, and Netflix, cementing their leading positions in the video space. In 2024, TikTok reached over 1.9 billion monthly active users globally, including 145 million in the USA.
Meta Enables Users to Add WhatsApp Profiles to Accounts Center
Social Media Today
JANUARY 21, 2025
Now you can link your WhatsApp profile to your Facebook and IG presence.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Own the feed: Interactive LinkedIn post ideas for success on B2B social
Oktopost
JANUARY 21, 2025
Gen Zs arent the only ones battling information overload and fleeting attention spans. Even directors and executives on LinkedIn face the same struggle, wading through endless social media posts in search of insights that truly matter. As the worlds largest professional network, LinkedIn has seen the impact of this attention challenge on B2B decision-makers and has adjusted its algorithm accordingly.
Threads Adds Markup Option to Re-Shared Posts
Social Media Today
JANUARY 21, 2025
A simple way to enhance your re-sharing options in the app.
Introducing AI Name Generator for reports in Social BI
Oktopost
JANUARY 21, 2025
Lets be honestbeing a social media manager is like running on a treadmill that never stops. Between juggling campaigns, keeping up with trends, and proving ROI, theres always another action item waiting as soon as you finish the last one. And yet, heres a scenario that happens all too often: Youve just completed the perfect social media campaign. You know the insights are gold, and youre crafting the perfect dashboard to share with your team before you move on to the next sprint.
Now is the moment to rethink how you create social content
Social Media Today
JANUARY 21, 2025
The social media landscape will keep shifting, but the teams that use moments like this to reassess their strategies and tools will emerge stronger.
HR’s Blueprint for a Successful 2025
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
#748: Married To An Entrepreneur: A Sit Down With Hobie’s and My Relationship Coach
Amy Porterfield
JANUARY 21, 2025
Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur. Being an ambitious business owner while maintaining a healthy relationship isnt easy. Today, Im getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland.
How to embed social listening into your social media strategy—without breaking the bank
Social Media Today
JANUARY 21, 2025
Here’s how to incorporate social listening into your social media strategy in cost-effective, scalable ways.
Instagram’s New Video Editing App – EDITS (March 2025)
Tweaklibrary
JANUARY 21, 2025
Overview – The app offers a specialized tab for creative inspiration and idea management and advanced editing tools such as green screen effects and video overlays. Instagram chief Adam Mosseri has introduced a new video editing app named Edits, positioning it as a rival to CapCut. The app is currently available for preorder on the iOS App Store and is scheduled for release on March 13, 2025.
Trump Grants TikTok 75 Day Extension on US Sell-Off
Social Media Today
JANUARY 21, 2025
TikTok is available in the U.S. for now, but it's not in the clear yet.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
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