Tue.Oct 25, 2011

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters.

Trending Sources

Stop Worrying What to Do Online

Ari Herzog

How much time do you spend seeking answers to unimportant questions? It doesn’t matter how many fans you have on your Facebook page as long as you provide relevant information and respond to their questions. It doesn’t matter how frequently you send messages on Twitter or Google+ because your friends will respond to those messages that are relevant or insightful to them and gloss over the rest.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Customer Is (Not) Always Right

Twist Image

There's an ongoing business axiom that defines customer service: "the customer is always right." " Publicly, this may be the proper posture.

It’s About Response, Not Engagement

Convince & Convert

Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. and adjunct professor, Loyola University Business School. He blogs at www.offthehookblog.com. We’re all listening, engaging, sharing, posting, updating.

Facts About Consumer Behaviour on Twitter [Study]


Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users.

Study 38

Schmoozefest 2011 United Way Ottawa | Sherrilynne Starkie

Sherrilynne Starkie


The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Biggest Challenge in Becoming a Social Business

Direct Marketing Observations

Why do you think some organizations struggle with becoming a social business or a social brand ? Simple as this. Relationships. They are critical to external organizationl success both at the lowest levels and the highest levels.

Women Rock It!

Geoff Livingston

This Thursday night is the Women Rock It event in San Francisco highlighting inspiring women and conversations about how they became successful. Speakers include Deborah Lindholm, whose foundation has helped over 300,000 women work their way out of poverty.

Why Social Media is a material not a tool

Engaging Brand

When working with companies people often argue that I must be 'techy' to understand all this 'stuff' - and that as they aren't, then they cannot get the best out of the social web. . But for me.social media has never been and never will be about technology.

Citizen Journalism: Who is a Journalist Today?

Proactive Report

People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news.

News 11

A World Gone Social

Learn how companies must adapt to survive.

How to Use LinkedIn to Create Unique Opportunities for Your Blog Business


This guest post is by Farnoosh Brock of Prolific Living. I thought I had my social media game covered on all fronts: Twitter, check. Facebook, check. Even Skype, which I like to include as a necessary tool for connecting real-time, check-check! Until I realized that I am missing one giant piece of the puzzle, and it is not even a new kid on the block. It is an old timer that has been around for a while and still goes by the same name: LinkedIn. LinkedIn? Really?

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Garfield Jim Davis Sneeze


Introduction to Autoresponders [And How You Can Use them to Drive Traffic and Profit]


Today I want to talk about a tool all bloggers treating their blogs as a business should at the very least be familiar with—and should probably be using. It’s something that has the potential to drive significant traffic to your blog in the coming years.

List 11

It’s a Personnel Issue! – NLRB and Social Media


While attending a meeting of association finance and administration professionals (not ASAE) last month, I eavesdropped on a discussion about using social media for employee recruitment (I was there to talk about insurance).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google Analytics Real Time Stats Preview


Late last week I received an invitation to try out Google Analytics’ new Real Time Stats feature, which was announced a couple of weeks ago. I’m not sure when it will be available to everyone, so thought I’d give a quick preview of it.