Facebook Audience and Auction Overlap and When It’s a Problem
Jon Loomer
JANUARY 10, 2022
Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets. In this post, let’s discuss what Auction Overlap is, why and when it can be bad, how to detect it, and what to do about it. What is Auction Overlap?
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