Jon Loomer
SEPTEMBER 16, 2019
Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do? If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required.
The Realtime Report
SEPTEMBER 16, 2019
Four Public Relations Tips for Business. Are you an energy company that has seen a dip in customers as of late, or perhaps you’re a business in the midst of trying to grow your customer base and are having a hard time doing so? While there are many factors that contribute to customer growth and retention, a robust public relations team that is making use of offline and online marketing practices is an absolute must.
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Janet Fouts
SEPTEMBER 16, 2019
Let’s face it, most of us make purchase decisions emotionally, rather than logically. However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.
Forbes Social Media
SEPTEMBER 16, 2019
If you have been reluctant to engage in social media, follow this simple four-step process and you'll be well on your way to becoming a social media superstar.
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Pixlee
SEPTEMBER 16, 2019
Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers.
Forbes Social Media
SEPTEMBER 16, 2019
The ingredients are in place for a tropical disturbance to produce nearly a foot of rainfall in Southeast Texas this week.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
SEPTEMBER 16, 2019
"We're often the only person in the room where we're the only woman or a woman of color, or the only trans person.
Oktopost
SEPTEMBER 16, 2019
What is the defining challenge of marketing in the current era of digital commerce? Cutting through the noise and confusion of an oversaturated media landscape to deliver your message to the people who truly need to see it. . One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models.
Buffer Social
SEPTEMBER 16, 2019
If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We’ll share some specific tips on how to get meaningful Facebook ad results, and we’re hopeful you’ll leave with a list of ideas that you can t
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