Thu.Aug 01, 2019

Top Tips for Handling a PR Crisis

Waxing UnLyrical

Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments.

Tips 184

What Makes a High Performing Story - According to Instagram [Infographic]

Social Media Today

Based on analysis of thousands of Stories on its platform, Instagram has released insights on the key features that make for effective Stories

Micro-Influencers Are Mighty Powerful on Social Media

agora pulse

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money.

Pinterest Provides Insights into How it Uses Text Elements in Pin Discovery

Social Media Today

Pinterest has provided a new overview of how it utilizes text elements within Pin searches and ranking

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

4 Smart Ways PR Can Amplify Brand Content

Meltwater

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>. Marketing PR & Comms Content Marketing Media Outreach

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Back to School Basics for Social Media

Ignite Social Media

As the days of summer draw to a close, parents need to hit the store before their kids can hit the books. Thanks to big retailers using the lull in summer sales to push back-to-school shopping even earlier, stocking up on supplies now happens months before class is actually in session.

Instagram Publishes New Report on Key Food and Drink Content Trends in the UK

Social Media Today

Instagram has published a new report which takes an in-depth look at food and drink trends and notes among UK users

Choosing The Best Office Building

The Realtime Report

Choosing The Best Office Building. Certain buildings seem to have people who simply stay forever. They like where they work, and they don’t want to leave. What makes those offices or business parks a cut above the rest? The Most Space.

New Study Finds that Flagging False Reports on Facebook May Indeed Reduce their Distribution

Social Media Today

A new report has looked at Facebook's efforts to flag fake news reports, and whether they've been effective in dispelling additional shares of such

Study 170

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Make Money on Instagram: 3 Foolproof Strategies

Hootsuite

Everyone wants to know how to make money on Instagram. We’re all on it all day anyways—usually spending money instead of earning it. In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop.

Facebook's Working on a New, TV-Connected Streaming and Video Call Device

Social Media Today

Facebook is reportedly working on a new TV-connected device which would enable video streaming and video calls

Report 131

9 skills every social media manager must have

Sprout Social

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social.

Skills 114

Retailing's Back to the Future - The Merchant Kings of MartinPatrick3

Forbes Social Media

Besides Mall of America, with its 5.4 million square feet, Minneapolis is becoming known for MartinPatrick3, a one-off specialty store, encompassing a mere 22,000 square feet. This “emporium of exquisite taste” is drawing shoppers from both coasts and population centers both near and far

Retail 101

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations.

Review 114

The WhatsApp Story Reminds Us Of The Leap Of Faith We Take With Closed Source Encryption

Forbes Social Media

WhatsApp's lack of transparency reminds us the enormous leap of faith and blind trust we must place in the closed platforms that many trust with their very lives

How to Create Facebook Reports with Sprout Social

Sprout Social

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social.

Report 107

Experts Say Facebook's Mind-Reading Brain Interface Isn't That Crazy

Forbes Social Media

Facebook says it's getting closer to eliminating one of the tech world's biggest problems

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#274: The Pre-Launch Facebook Ad Strategy with Rick Mulready

Amy Porterfield

On this week’s podcast episode we’re digging into three powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire. The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can make a world of difference when it comes to increasing your reach and revenue. If you play […]. The post #274: The Pre-Launch Facebook Ad Strategy with Rick Mulready appeared first on Amy Porterfield | Online Marketing Expert.

Pinterest Shares Surge After Beating Earnings and Raising Guidance

Forbes Social Media

The image-based search, share and shopping platform reported $261 million in revenue, beating forecasts of $235.53 million, according to Refinitiv

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? Because it works.

Mueller Was Right: Read The New Senate Report On Russian Technology Meddling In U.S. Elections

Forbes Social Media

The Mueller Report noted the many instances of Russian interference in the 2016 US presidential election. The US Senate just released a report that confirms the Mueller Report's observations. The facts are disturbing: the Russians used a variety of technologies to interfere in the US election

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

July Wrap up | Social Media Marketing Updates 2019

Oktopost

July is somehow over, so we’ve compiled some of our favorite digital marketing and social media marketing updates and trends from the month. These have been helpful on our most used social media platforms as we developed our social media marketing strategy. Say that three times fast!