Tue.Apr 16, 2019

Facebook Adds 'Dark Mode' to Regular Messenger Settings

Social Media Today

After initially making the option available via an Easter egg within the app, Facebook has now added 'Dark Mode' to the regular Messenger settings

Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey. Awareness Content for the Customer Journey.

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6 Facebook Ad Strategies to Boost Your eCommerce Business

Social Media Today

A single, well-built Facebook ad campaign can provide a significant boost for your eCommerce venture - here are some tips

Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. It’s critical to do your research to ensure you achieve a positive return on your investment. For event organizers it’s even more challenging as they must find a way to stand out from the crowd and attract sponsors, powerful speakers, exhibitors and of course sell tickets to fill seats.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook's Testing a New, Stories-Like, 'Swipeable' News Feed

Social Media Today

Facebook's experimenting with a new News Feed layout which is more aligned with Stories consumption

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Avoiding Google Penalties

The Realtime Report

Avoiding Google Penalties. While one will find numerous SEO experts in their circle, making sure that the website is keeping up with everything that does not get flagged by Google is not everyone’s cup of tea. Sometimes people don’t even realize that their site has been penalized. Well, some obvious factors can help identify whether a site is penalized by Google or not.

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How Much Social Content Do You Really Need?

Likeable

When it comes to content on social media, here’s what we know for sure: There are no magic, one-size-fits-all formulas for what to post, when to post, or how often to post. Strategies, recommendations, and numbers will be different based on a variety of factors including your company’s industry and goals—and what works for one brand may not work for another. But, there are a few key rules that apply no matter what: 1. Prioritize consistency over frequency.

Snapchat Publishes New Report on the Evolution of Video Consumption

Social Media Today

Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer Social

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.

IBM CMO Michelle Peluso Shares Her Top 3 Trends In B2B Influencer Marketing

Forbes Social Media

IBM CMO Michelle Peluso shares her insights on B2B influencer marketing and how she's powering the next generation to understand complex technologies like artificial intelligence, quantum computing, and machine learning through authentic and creative content

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Landing Page Best Practices for a More Effective Digital Marketing Strategy [Infographic]

Social Media Today

Improve the performance of your landing pages with these tips

Tips 131

Instagram Videos and Hashtags

Oktopost

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. In 2017, Instagram reported that time spent on watching videos has increased by more than 80% while the number of videos created per day has quadrupled from the year before.

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Social Media Today

Facebook has published a new report which looks at Stories best practices and how to maximize performance

Report 131

Gartner's Top 10 2019 Strategic Technologies for Higher Education - The Good, Obvious & Missing

Forbes Social Media

The Gartner Group lists the top 10 strategic technologies for 2019. Great list, but a few technologies -- like immersive educational technology -- are missing

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches.

Pornhub's Beesexual Campaign Buzzes With Beerotica To Help Save The Bees

Forbes Social Media

Pornhub is raising awareness to the dwindling bee population and the conservation of such through its Beesexual campaign

Tech And Data Are Turning The Ad Agency Business Upside Down Too

Forbes Social Media

Hollywood has been turned upside down by data-driven approaches to entertainment. But ad agencies are getting turned upside down too, with new players such as Accenture and Droga5, and "in-housing" companies such as Adswerve helping brands use their data more quickly and intelligently

Netflix Shrugs Off Its New, Bigger Competitors — Apple And Disney

Forbes Social Media

The big dog of Internet TV acknowledged the new competitors as "world-class consumer brands" whose forthcoming services would be a boon to consumers and content creators alike

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Is For Pitching Journalists And Instagram Is For Listening To The Public

Forbes Social Media

Twitter is the place to reach journalists and policymakers, while Facebook and Instagram are the places to hear from everyday society, yet social analysts focus on Twitter to "listen" to society, while communicators focus their efforts on Instagram

Customize Messages for LinkedIn Connection Success

Forbes Social Media

Each time you ask a stranger to connect on LinkedIn, expect skepticism. Here are some tips to dramatically increase the chances your next LinkedIn connection request will be accepted

Moving Beyond Monolithic Automated Fact Checking And Context Algorithms

Forbes Social Media

As livestreams of the Notre Dame fire proliferated yesterday, a new wave of automated fact checking filters designed to combat misinformation were confronted with their first live tests, reinforcing the need for the industry to move beyond monolithic algorithms