Has the sonic brand concept finally come of age?
Sherrilynne Starkie
MARCH 6, 2019
News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. It was so long ago that my memory fails me in recalling the client. But, I do remember that it took up a fair amount of the overall budget! Of course, using audio in branding is nothing new.
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