Wed.Mar 06, 2019

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. It was so long ago that my memory fails me in recalling the client.

Brands 211

How to Best Target Your Video Custom Audiences With Facebook Ads

agora pulse

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers.

Video 171

8 Landing Page Mistakes to Avoid at All Costs [Infographic]

Social Media Today

Your landing pages play a crucial role in driving your digital marketing results - ensure you don't lose out by avoiding these common mistakes

Cost 157

Here’s Why Brands Are Taking Over Your Instagram Comments


Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio

Social Media Today

Twitter has added the first of a new set of analytics features to its Media Studio tool, which will show users when their audience is most active on the platform

More Trending

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

Social Media Today

At an event in New York, Instagram outlined a range of coming additions for influencers, including a new ad option

Top 7 Valentine’s Day 2019 Social Media Trends in North America


Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout.

Instagram's Working on New Sorting Options for Followers, Karaoke-Style Music Videos

Social Media Today

Instagram is working on some new options which would enable you to sort your follower and following lists, and search through your likes

Video 128

Top 7 Valentine’s Day 2019 Social Media Trends in North America


Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

25+ Google Tips and Tricks to Help Increase Your Productivity

Social Media Today

Over the years, Google has added in a range of tricks and tools to help users get more out of its search functions - check out this list

Google Confirms Serious Chrome Security Problem - Here's How To Fix It

Forbes Social Media

Google's Threat Analysis Group has confirmed that the popular Chrome browser is under attack by a zero-day exploit that could allow hackers to gain access to the user's computer, run remote code and install malware without the user knowing. Here's how to fix it

Google Announces New Shopping Ads on Google Images

Social Media Today

Google is launching some new ad options to help brands reach users who are searching via Google Images

Google 121

Where Is The Ice That Should Be In The Bering Strait Right Now?

Forbes Social Media

The Bering Strait that separates Russia and Alaska is virtually ice-free right now. That's not normal in early March


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinterest Expands Pinterest Ad Access to Four New Regions

Social Media Today

Businesses in Germany, Austria, Spain and Italy will now be able to access Pinterest ads, expanding the app's revenue potential


Deep Learning and the Key to Content Intelligence


Whether you realize it or not, deep learning is becoming increasingly important in business. From self driving cars, to more common subjects like personalized entertainment on Netflix , deep learning and Artificial Intelligence are all around you.

Snapchat Launches Beta Test in Eight Different Languages

Social Media Today

Snapchat is testing out new language compatibility as it seeks to expand its business horizons


Facebook's Mark Zuckerberg Says The Future Is Encrypted, Private Messaging

Forbes Social Media

After 15 years erecting the digital equivalent of the town square, Facebook CEO Mark Zuckerberg says he will now work to usher in a new era of communications built on privacy and security. Zuckerberg spelled out this seismic shift in emphasis Wednesday in a Facebook post

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Types of Online Harassment to Watch Out For [Infographic]

Social Media Today

Are you aware of the different forms of online harassment, and what to do if you witness such? Check out this graphic

Types 116

Fake Profiles To The Test: Could A Selfie Put An End To False Identities?

Forbes Social Media

Fake social media accounts are a critical problem for society, and there’s a whole host of damage that fake identities could do to users on e-commerce, lending spaces and primary ticketing marketplaces. Our battle ground is defending against the fakes, and identity verification is the way to do so

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

What were Snapchat users talking about in February? Check out the latest 'Snap Chatter' trends report

YouTube Is The Tail Wagging The Dog Of The Toy Industry (And Startups Can Benefit)

Forbes Social Media

YouTube kids is wildly popular with young children. Their preferences are now impacting some of the largest toy manufacturers

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage

Social Media Today

Facebook recently provided an update on global connectivity efforts, outlining how it's aiming to connect the world

Facebook's Mark Zuckerberg Pledges Massive Privacy Overhaul

Forbes Social Media

Facebook doesn't argue from a position of strength when it comes to online privacy. Mark Zuckerberg is vowing to change that as he outlines vision for a sweeping reforms of the company's operations

Facebook Publishes New Data on Mobile Gamers and In-Game Spending [Infographic]

Social Media Today

Facebook has published a new report on what motivates mobile gamers to download and spend in-game

Five Ways Your Nonprofit Can Prepare For Instagram's Donate Button

Forbes Social Media

A donate button is coming to Instagram Stories, and now is the time for your nonprofit to get prepared. Follow these five pro tips to make sure your nonprofit organization gets the most out of Instagram's newest innovation

Zuckberg Outlines New Privacy Focus and Tools for Facebook's Family of Apps

Social Media Today

Facebook CEO Mark Zuckerberg has outlined the company's new focus on privacy tools in alignment with the shift towards messaging

Mark Zuckerberg's 6 New Principles Of Privacy And Safety For Facebook and Messaging

Forbes Social Media

Facebook does not have a "strong reputation for building privacy protective services," says Zuckerberg. NASDAQ:FB

The Journey of a Social Media Marketer: Q&A with SMT Influencer Nathan Mendenhall

Social Media Today

In the fifth installment of our interviews with SMT Influencers, we speak to Nathan Mendenhall of THAT Agency to get his thoughts on the state of the industry

The Era Of Precision Mapping Of Social Media Is Coming To An End

Forbes Social Media

It turns out that the grand vision of mapping GPS-tagged tweets was based on an assumption that proved false and a privacy setting that Twitter changed in April 2015, meaning our mappable future is becoming fuzzier and fuzzier and fading rapidly

GPS 57