Wed.Mar 06, 2019

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. It was so long ago that my memory fails me in recalling the client.

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How to Best Target Your Video Custom Audiences With Facebook Ads

agora pulse

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers.

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Twitter Adds New Insights into the Best Times to Post Video Content to Media Studio

Social Media Today

Twitter has added the first of a new set of analytics features to its Media Studio tool, which will show users when their audience is most active on the platform

Here’s Why Brands Are Taking Over Your Instagram Comments


Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Snapchat Launches Beta Test in Eight Different Languages

Social Media Today

Snapchat is testing out new language compatibility as it seeks to expand its business horizons


9 Ways to Use Stock Photos and Videos on Instagram


Using stock photos on Instagram? Isn’t that the opposite of what you’re supposed to post on Instagram? While stock photography may have had a bad reputation not so long ago, the times have changed and using stock photos on Instagram has actually become a big trend!

More Trending

Top 7 Valentine’s Day 2019 Social Media Trends in North America


Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout.

Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage

Social Media Today

Facebook recently provided an update on global connectivity efforts, outlining how it's aiming to connect the world

Top 7 Valentine’s Day 2019 Social Media Trends in North America


Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout.

25+ Google Tips and Tricks to Help Increase Your Productivity

Social Media Today

Over the years, Google has added in a range of tricks and tools to help users get more out of its search functions - check out this list

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google Confirms Serious Chrome Security Problem - Here's How To Fix It

Forbes Social Media

Google's Threat Analysis Group has confirmed that the popular Chrome browser is under attack by a zero-day exploit that could allow hackers to gain access to the user's computer, run remote code and install malware without the user knowing. Here's how to fix it

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

Social Media Today

At an event in New York, Instagram outlined a range of coming additions for influencers, including a new ad option

Where Is The Ice That Should Be In The Bering Strait Right Now?

Forbes Social Media

The Bering Strait that separates Russia and Alaska is virtually ice-free right now. That's not normal in early March


Instagram's Working on New Sorting Options for Followers, Karaoke-Style Music Videos

Social Media Today

Instagram is working on some new options which would enable you to sort your follower and following lists, and search through your likes

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Deep Learning and the Key to Content Intelligence


Whether you realize it or not, deep learning is becoming increasingly important in business. From self driving cars, to more common subjects like personalized entertainment on Netflix , deep learning and Artificial Intelligence are all around you.

Google Announces New Shopping Ads on Google Images

Social Media Today

Google is launching some new ad options to help brands reach users who are searching via Google Images

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Facebook's Mark Zuckerberg Says The Future Is Encrypted, Private Messaging

Forbes Social Media

After 15 years erecting the digital equivalent of the town square, Facebook CEO Mark Zuckerberg says he will now work to usher in a new era of communications built on privacy and security. Zuckerberg spelled out this seismic shift in emphasis Wednesday in a Facebook post

Zuckberg Outlines New Privacy Focus and Tools for Facebook's Family of Apps

Social Media Today

Facebook CEO Mark Zuckerberg has outlined the company's new focus on privacy tools in alignment with the shift towards messaging

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

YouTube Is The Tail Wagging The Dog Of The Toy Industry (And Startups Can Benefit)

Forbes Social Media

YouTube kids is wildly popular with young children. Their preferences are now impacting some of the largest toy manufacturers

The Journey of a Social Media Marketer: Q&A with SMT Influencer Nathan Mendenhall

Social Media Today

In the fifth installment of our interviews with SMT Influencers, we speak to Nathan Mendenhall of THAT Agency to get his thoughts on the state of the industry

Fake Profiles To The Test: Could A Selfie Put An End To False Identities?

Forbes Social Media

Fake social media accounts are a critical problem for society, and there’s a whole host of damage that fake identities could do to users on e-commerce, lending spaces and primary ticketing marketplaces. Our battle ground is defending against the fakes, and identity verification is the way to do so

Why Aren't You Leveraging Internal Brand Ambassadors in Your Marketing?

Social Media Today

With all of the well-deserved fuss around influencer marketing, it’s easy to forget that sometimes your most influential partners - your employees - are right in your own backyard. If you’re a large corporation, that backyard could be many acres far and wide. Let’s face it: Trus

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook's Mark Zuckerberg Pledges Massive Privacy Overhaul

Forbes Social Media

Facebook doesn't argue from a position of strength when it comes to online privacy. Mark Zuckerberg is vowing to change that as he outlines vision for a sweeping reforms of the company's operations

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Social Media Today

What were Snapchat users talking about in February? Check out the latest 'Snap Chatter' trends report

Five Ways Your Nonprofit Can Prepare For Instagram's Donate Button

Forbes Social Media

A donate button is coming to Instagram Stories, and now is the time for your nonprofit to get prepared. Follow these five pro tips to make sure your nonprofit organization gets the most out of Instagram's newest innovation

Facebook Publishes New Data on Mobile Gamers and In-Game Spending [Infographic]

Social Media Today

Facebook has published a new report on what motivates mobile gamers to download and spend in-game

Mark Zuckerberg's 6 New Principles Of Privacy And Safety For Facebook and Messaging

Forbes Social Media

Facebook does not have a "strong reputation for building privacy protective services," says Zuckerberg. NASDAQ:FB

8 Landing Page Mistakes to Avoid at All Costs [Infographic]

Social Media Today

Your landing pages play a crucial role in driving your digital marketing results - ensure you don't lose out by avoiding these common mistakes

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Twitter Reminds Us How Much Of The World Is Absent From Geotagged Social Media

Forbes Social Media

The siren song of GPS-tagged social media has led us to artificially narrow our focus to the parts of the world offering the richest geographic insights, further increasing the divide between those whose voices are heard online and those who appear merely as empty space on our “big data” maps

7 Types of Online Harassment to Watch Out For [Infographic]

Social Media Today

Are you aware of the different forms of online harassment, and what to do if you witness such? Check out this graphic

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The Era Of Precision Mapping Of Social Media Is Coming To An End

Forbes Social Media

It turns out that the grand vision of mapping GPS-tagged tweets was based on an assumption that proved false and a privacy setting that Twitter changed in April 2015, meaning our mappable future is becoming fuzzier and fuzzier and fading rapidly

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Streamlining Tech Into The Everyday

Forbes Social Media

How does new tech impact our lives in terms of time, space, and waste management? Here I examine various facets of technology and how they potentially impact our culture and the planet positively