Wed.Aug 29, 2018

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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts. Instagram, which has more than a billion users, is introducing new features to eliminate fake accounts and to reduce hacking.

Content 170
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10 Reasons Why Your Instagram Audience Isn't Growing

Social Media Today

Are you struggling to grow your Instagram following? Here are some common Instagram mistakes - and what you can do to fix them.

Instagram 167
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How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. I’ve used it to do all three.

Analytics 111
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Forget the Click: Why You Need Facebook's Website Conversion Campaigns

Social Media Today

If you're a social media manager looking to control costs while maintaining the quality of incoming web traffic, an option worth considering is Facebook's Website Conversion Ads.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Simple Twitter Strategy That Helped Us Generate 90% More Clicks

Buffer Social

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. It’s incredibly simple to implement this strategy — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). .

Strategy 111
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Top 10 Labor Day Social Media Posts

Unmetric

If you’re still not done ideating that campaign for Labor’s Day, we know what you need. We’ve curated this list of the top social media posts put out by brands so you can take inspiration from content that performed well in the past. Click to see the latest Labor Day posts. Porsche. Reese’s. Under Armour Basketball. Eckrich. Microsoft Store.

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How to customize your Instagram Highlights: Strategies + Tools

Postcron

Do you use Instagram Highlights ? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you! Take the example of this toy store in Spain: Instagram Highlights work as a collection or a menu of the Stories you want to always be visible to your followers.

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Instagram Adds New Account Transparency Tools and Opens Up Verification Application Process

Social Media Today

Instagram has added a new set of account transparency tools, helping to provide more insights to users.

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How to customize your Instagram Highlights: Strategies + Tools

Postcron

Do you use Instagram Highlights ? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you! Take the example of this toy store in Spain: Instagram Highlights work as a collection or a menu of the Stories you want to always be visible to your followers.

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Twitter Releases Major Events Calendar for September to Help with Strategic Planning

Social Media Today

Twitter has released its latest major events calendar, highlighting all the tweet-worthy dates to be aware of in September.

Eventful 107
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Location Targeting: A Detailed Guide

Jon Loomer

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations. Note that this post is focused primarily on paid targeting.

Facebook 166
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Tapping into the Most Overlooked Aspect of eCommerce Recommendations

Social Media Today

As consumer shopping habits evolve, brands who can adjust their offers based on a broader amount of contextual cues will win out, and generate more sales.

Brands 92
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Why Video is a Must-Have Sales Tool [Infographic]

Social Media Today

As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content.

Video 167
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The Most Common Web Hosting Terms Defined [Infographic]

Social Media Today

There's a heap of technical terms in the web hosting realm - this infographic will give you a better understanding of what they mean.

Hosting 107
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.