Tue.Aug 21, 2018

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?

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Guide to Every Social Media Metric That Matters

Socialmedia.biz

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online.

LinkedIn Groups Vs. Facebook Groups: The Ultimate B2B Marketing Showdown

Social Media Today

Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers

Groups 108

New York Times Bestselling Author Puts His Social Time Investment on a Diet

agora pulse

Building and maintaining your brand on social media isn’t an easy task. This goes double when your brand is, well, you. Many authors, performers, public figures, and artists struggle with this daily social grind while juggling the actual doing of the thing they are trying to promote.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

New Report Looks at the Importance of Transparency in Brand Communications on Social Media

Social Media Today

Sprout Social's latest report looks at consumer demand for transparency on social, and what that means for brand strategies

Report 107

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7 Powerful Pinterest Strategies to Implement Right Now [Infographic]

Social Media Today

Have you considered the benefits of Pinterest for your business? Check out these tips on how to use Pins to your advantage

Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. A lot of questions need to be answered before buying such a software.

How Data-Driven Marketers Outperform their Competitors

Social Media Today

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead

Data 100

The Ultimate Guide on How to Use Instagram Stories

Sprout Social

It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram's Testing a New Recommendations Feature to Boost Content Discovery

Social Media Today

Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow

Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases

Social Media Today

Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands

New Report Suggests Optimal Facebook Posting Frequency Following Algorithm Shift

Social Media Today

Buffer and BuzzSumo recently teamed up to analyze more than 43 million posts from the top 20,000 brands on Facebook. Here's what they found