Tue.Aug 21, 2018

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Instagram's Testing a New Recommendations Feature to Boost Content Discovery

Social Media Today

Instagram's testing out a new way to discover content you might like, by showcasing it in the main feed, after you've seen all the latest posts from those you follow.

Instagram 165
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Employee Advocacy for Financial Services: 12 Frequently Asked Questions

Oktopost

It’s no secret that financial services have embraced social media for brand awareness, thought leadership, and customer relationships. But their journey hasn’t always been easy. Tough regulations and compliance requirements around how to best communicate with the public have made it challenging for finance marketers to maximize the full potential of social media.

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LinkedIn Groups Vs. Facebook Groups: The Ultimate B2B Marketing Showdown

Social Media Today

Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers?

Groups 167
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Guide to Every Social Media Metric That Matters

Socialmedia.biz

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Social media has been the fastest growing trend in world history, with Facebook amassing more than 2 billion monthly active users since its launch in 2006. For reference, when the internet became publicly available, it managed to bring together 1 billion users in 10 years.

Metrics 70
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Report Looks at the Importance of Transparency in Brand Communications on Social Media

Social Media Today

Sprout Social's latest report looks at consumer demand for transparency on social, and what that means for brand strategies.

Report 134
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How To Solve 7 Major Marketing Challenges Of 2018

Forbes Social Media

Marketing industry leaders share how they're addressing some of their biggest pain points this year.

More Trending

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Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. A lot of questions need to be answered before buying such a software.

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Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases

Social Media Today

Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands.

Tips 95
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The Ultimate Guide on How to Use Instagram Stories

Sprout Social

It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.

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New Report Suggests Optimal Facebook Posting Frequency Following Algorithm Shift

Social Media Today

Buffer and BuzzSumo recently teamed up to analyze more than 43 million posts from the top 20,000 brands on Facebook. Here's what they found.

Report 76
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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New York Times Bestselling Author Puts His Social Time Investment on a Diet

agora pulse

Building and maintaining your brand on social media isn’t an easy task. This goes double when your brand is, well, you. Many authors, performers, public figures, and artists struggle with this daily social grind while juggling the actual doing of the thing they are trying to promote. Engaging with followers of your personal brand isn’t like any other form of advertising or PR– it’s an ongoing conversation that you can’t politely walk away from.

Web 2.0 68
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Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. But, many marketing and communications professionals struggle to make the case for including video at budgeting time.

Video 170
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7 Powerful Pinterest Strategies to Implement Right Now [Infographic]

Social Media Today

Have you considered the benefits of Pinterest for your business? Check out these tips on how to use Pins to your advantage.

Strategy 148