Wed.Aug 15, 2018

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece. Once we had that number, we’d triple it to try to wrangle the value of editorial independence. More often than not, clients didn’t buy it.

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Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Social Media Today

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips.

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How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks. Previously, you could only see what competitors were doing by looking at the posts on their page. Now that paid ads are such a large part of social media, that method only shows a tiny piece of what they’re doing.

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When Should You Expect to See Results from a Content Marketing Strategy?

Social Media Today

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Content 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Do You Need a Social Media Consultant?

Ignite Social Media

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel. However, you may be a one man show with not enough time to dedicate to social media or haven’t jumped on the bandwagon because you’re not exactly sure where to start. In either situation, you may consider hiring a social media consultant.

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Instagram Adds Private Polls to Direct Messages

Social Media Today

Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups.

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More Trending

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5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Social Media Today

Giving Tuesday is fast approaching, providing a great opportunity for non-profits to promote their cause online.

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Robocalls on the Rise

Ari Herzog

“A legal lawsuit has been issued against you and a warrant has been issued for your arrest,” the robotic voice said when I picked up my ringing phone. It was a New York number. “Call this number immediately before legal action is taken.” I immediately recognized the scam. First, if police want to arrest me, they’re not going to call me about it.

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Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers

Social Media Today

Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'

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The 10 Most-liked UK Brands on Instagram

Quintly

The mobile photo-sharing app, Instagram, has over 17.2 million registered users in the United Kingdom, which makes it the 2nd most used social network in the UK. Another indicator how important Instagram got in the recent years. This development was reason enough to dive deeper into the top UK brands on Instagram, again.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Continues to Qualify its User Counts by Removing Bad Actors

Social Media Today

Twitter has announced another wave of account removals as it continues to clean up its platform data.

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How Creative Commons Helped Spread My Ideas To Millions Of People!

WebInKnow

I'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

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7 Actionable SEO Tips to Instantly Boost Your Presence on Google [Infographic]

Social Media Today

Looking to give your search ranking a boost? Check out these tips.

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Should You Build a Mobile App or a Mobile Website? [Infographic]

Social Media Today

Which is a better investment - building a dedicated mobile app or optimizing your mobile-friendly website? This infographic outlines the pros and cons.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.