Wed.Aug 15, 2018

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

7 Actionable SEO Tips to Instantly Boost Your Presence on Google [Infographic]

Social Media Today

Looking to give your search ranking a boost? Check out these tips

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How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.

When Should You Expect to See Results from a Content Marketing Strategy?

Social Media Today

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Do You Need a Social Media Consultant?

Ignite Social Media

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel.

Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Social Media Today

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips

More Trending

Instagram Adds Private Polls to Direct Messages

Social Media Today

Instagram has added poll stickers to Direct, giving you a new way to interact within enclosed groups

The 10 Most-liked UK Brands on Instagram

Quintly

The mobile photo-sharing app, Instagram, has over 17.2 million registered users in the United Kingdom, which makes it the 2nd most used social network in the UK. Another indicator how important Instagram got in the recent years.

Should You Build a Mobile App or a Mobile Website? [Infographic]

Social Media Today

Which is a better investment - building a dedicated mobile app or optimizing your mobile-friendly website? This infographic outlines the pros and cons

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Robocalls on the Rise

Ari Herzog

“A legal lawsuit has been issued against you and a warrant has been issued for your arrest,” the robotic voice said when I picked up my ringing phone. It was a New York number. “Call this number immediately before legal action is taken.” ” I immediately recognized the scam. First, if police want to arrest me, they’re not going to call me about it. Second, that particular prerecorded robocall is common.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter Continues to Qualify its User Counts by Removing Bad Actors

Social Media Today

Twitter has announced another wave of account removals as it continues to clean up its platform data

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Robocalls on the Rise

Ari Herzog

“A legal lawsuit has been issued against you and a warrant has been issued for your arrest,” the robotic voice said when I picked up my ringing phone. It was a New York number. “Call this number immediately before legal action is taken.” ” I immediately recognized the scam. First, if police want to arrest me, they’re not going to call me about it. Second, that particular prerecorded robocall is common.

Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers

Social Media Today

Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'

5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Social Media Today

Giving Tuesday is fast approaching, providing a great opportunity for non-profits to promote their cause online

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.