Wed.Aug 15, 2018

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

Robocalls on the Rise

Ari Herzog

“A legal lawsuit has been issued against you and a warrant has been issued for your arrest,” the robotic voice said when I picked up my ringing phone. It was a New York number. “Call this number immediately before legal action is taken.” ” I immediately recognized the scam. First, if police want to arrest me, they’re not going to call me about it. Second, that particular prerecorded robocall is common.

Trending Sources

Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide

Social Media Today

Facebook is looking to help advertisers improve their Facebook ad performance by providing a new video option, and a new listing of tips

How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Actionable SEO Tips to Instantly Boost Your Presence on Google [Infographic]

Social Media Today

Looking to give your search ranking a boost? Check out these tips

SEO 80

Should You Build a Mobile App or a Mobile Website? [Infographic]

Social Media Today

Which is a better investment - building a dedicated mobile app or optimizing your mobile-friendly website? This infographic outlines the pros and cons

Twitter Continues to Qualify its User Counts by Removing Bad Actors

Social Media Today

Twitter has announced another wave of account removals as it continues to clean up its platform data

Data 75

Snapchat Releases New Report on 'Addressable Reach' and the Benefits for Advertisers

Social Media Today

Snapchat has released a new report which touts the benefits of the platform's 'addressable reach'

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Social Media Today

Giving Tuesday is fast approaching, providing a great opportunity for non-profits to promote their cause online