Thu.Jun 23, 2016

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. It’s time to pay to play. Facebook’s ad revenue is increasing at a staggering rate from $5.29 billion in 2014 to nearly $15 billion in 2018.

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The Art & Science of Forecasting Agency Pitch Opportunities

Audiense

This post has been written by Natalie Hogg, Editor & Lead New Business Analyst, DailyVista UK. For agency new business executives, there’s nothing worse than hearing about a missed opportunity to pitch a qualified account. It’s like being caught in a rainstorm without an umbrella, only worse. But what if you could avoid that predicament, by knowing which accounts would be experiencing a review or agency shift up to 18 months before the fact?

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3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you are tracking to hit those benchmarks, congrats! If not, it is not too late to make a final push. Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround.

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Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Sidekick July 10-July 16

Meltwater

Do you hear the people sing? It is the song of angry men celebrating Bastille… Read More.

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Add a Branded Content Tag to Verified Facebook Page Posts

Sprout Social

Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. Today, we’re pleased to announce that applying a Branded Content Tag to posts is now available when publishing to verified Facebook Pages from Sprout’s Compose window.

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5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Have you pondered on building a solid video marketing strategy? If not, you are losing a huge chunk of your prospects. Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day.

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ProBlogger Event Speakers Share Their Experience

ProBlogger

By Grove Galligan. At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. What separates those attending from those presenting is…. not much. Bloggers are speaking, and most of the speakers blog. The people up on stage have faced similar challenges to those listening to them and this makes their stories relatable.

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5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Have you pondered on building a solid video marketing strategy? If not, you are losing a huge chunk of your prospects. Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day.

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ProBlogger Event Speakers Share Their Experience

ProBlogger

By Grove Galligan. At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. What separates those attending from those presenting is…. not much. Bloggers are speaking, and most of the speakers blog. The people up on stage have faced similar challenges to those listening to them and this makes their stories relatable.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.