Jason Yormark
APRIL 22, 2016
Last night I drove a lot of miles away from the hustle and bustle I normally fight through on a daily basis to coach my son at his baseball game, a little town called Granite Falls. It’s about 50 miles north and east of Seattle and off the beaten path. I arrived with my son, and as they warmed up on one baseball field, I watched as the high school team wrapped up their practice on an adjacent field.
Waxing UnLyrical
APRIL 22, 2016
The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!
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Idaconcpts
APRIL 22, 2016
No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before.
Devumi
APRIL 22, 2016
The value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right. This article is going to be all about doing […]. The post Buy the Right Metrics for a Viral Video Marketing Sensation!
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Talkwalker SM
APRIL 22, 2016
Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people they can connect to. With Talkwalker’s social media analytics , we were able to identify three main categories of digital brand advocates: traditional celebrities, social media stars and micro influencers.
Devumi
APRIL 22, 2016
The value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right. This article is going to be all about doing […]. The post Buy the Right Metrics for a Viral Video Marketing Sensation!
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Selling Masters
APRIL 22, 2016
A sneak peek into the LinkedIn vision for Sales. LinkedIn Product leaders share new solutions that amplify the success of sales teams on the platform.
ProBlogger
APRIL 22, 2016
This Entrepreneur’s Secrets to Being Productive From Anywhere in the World | Inc. Not only do we want to make the best use of our time, but some of us also want to do that from wherever we happen to be. It’s a bigger job than we probably think (I’m guessing a team is pretty useful) but still doable. Also, the thing about creating an ideal day was an aha moment for me.
Convince & Convert
APRIL 22, 2016
Image via Unsplash. Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Database maintenance is not at the top of anyone’s priority list.
Convince & Convert
APRIL 22, 2016
The business of apps is thriving. Around the close of 2015, Google Play contained around 1.8 million apps , while the Apple Store boasted 1.5 million apps in June 2015. Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Entry barriers are high due to the competitive nature of the space.
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
APRIL 22, 2016
This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius.
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