Wed.Nov 28, 2012

Trending Sources

MUST READ: Clay Shirky on Disruption


As you know, we read Clay Shirky religiously over here at SocialFishing, and in the rare moments when he posts an essay or there is a video of him speaking, we always post it and it’s always thought-provoking. This time, however, it’s not just thought-provoking, I think it has direct implications for the association industry. My bold below). When they do, they assume it’s minor.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. Edward L. We make it happen !

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The page, just launched in October, already has over 110,000 fans.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Sorry, I’m Not a ‘for Dummies’ Writer

Viper Chill

This is a really awkward blog post to write. Mostly because I now have to backtrack on a lot of the things I said recently. I’ll cut a long story short: I’m no longer writing Viral Marketing for Dummies. This was not a decision by Wiley, nor the person who approached me with the book offer. It was entirely mine, and an entirely difficult one at that. F*cking Bullet Points. Right now?

Generating B2B Leads on Facebook

Koka Sexton

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. I think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. Facebook’s site says they have one billion monthly active users as of October 2012. Does Facebook generate B2B sales leads? cost per lead.

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The Value Of Links

Twist Image

I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior to blogging, I have a very clear memory of when hyperlinking started happening online. We take links and linking for granted today. Back then, if you wanted to visit a website, you would enter the URL in the address bar of your web browser. If you wanted to leave that page and go to another page, you would have to know and be able to correctly type that webpage's address into the address bar (bookmarking had yet to be perfected). Crazy, I know. I love links. This should not surprise anyone.

How to Publish Your Blog on Amazon Kindle


This guest post is by Ali Abbas of Have you published your blog on Kindle? If not, you should do it, pronto! It’s easy, it’s productive and it’s free. We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. On a positive note, that means less competition for you. Is it really worth the effort? It does not. Added income. and $1.99.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Art Of Fake Familiarity For Better Sales

Twist Image

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know that you have written about our research before, so I'm attaching some new findings that I know you will find interesting. Our President, Mr. Lame-O, would love to spend some time with you on the phone to discuss our latest research, so please let me know if we can arrange some time in the next few days for you two to connect. Guess what? Never.

Are You Fully Integrating Social and Your Website?

Convince & Convert

As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success. Look at it this way: You have 100,000 visitors to your website each month, and a 1% conversion rate, for a total of 1,000 conversions per month.

“About Your Blog…” Job interviews and Social Media

Laurel Papworth

Your social currency, your digital footprint and therefore your social reputation is available online. This article explores social media and job interviews. Or at least I want you to help me explore it. Been for a job interview lately? We noticed you are connected to some journalists, can you explain your relationship with them? what is your Klout score? Why? - Can you put that in my contract?

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Effective Online Marketing with Forums and Message Boards


This is a guest post by Olga Ionel. Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. Online marketing is key to success in today’s technologically-dependent society. Photo Credit: Alexander Svensson on Flickr. Register. Don’t Be Pushy.

A World Gone Social

Learn how companies must adapt to survive.

How to Establish the Right Priorities to Grow Your Blog and Profits


This guest post is by Nathalie Lussier of The Website Checkup Tool. Here’s a harsh nugget of truth for you. Once you get this, your blog will not only take off, it will become way more profitable. Are you ready for it? Here it is: You don’t need more how-to’s or to-do’s… You need priorities. There’s just so much information, much of it competing, about what you need to do to make it big online.

Cyber Monday Rules – Again

Small Business Mavericks

Each year online sales go up from the previous year on the Internet’s biggest shopping day, affectionately called “Cyber Monday.” ” That was this past Monday, and guess what? Sales went up again. Interestingly, while total sales went up 30.3% over last year, the total value of each individual order was less than last year while the total number of items purchased by each customer went up. What’s that mean? Cynthia Boris says it means customers are finding ways to get more value for their money. That’s obvious. Customers are always doing that. I’m not.

Is Klout An Accurate Measure Of Your Social Influence?

The Social Media Incubator

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cartoon of the day

Jeff Esposito

Cartoon of the Day