Fri.Nov 23, 2012

What Does 2013 Hold for Social Media?


We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year.

The Future Of Personalized Pricing

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Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to optimize the search results you see. They're not just doing it to ensure that you have a better search experience, they're doing this to drill down and find a more effective way to deliver more targeted and relevant ads to you.

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How Success if a Series of Listening Moments

Engaging Brand

Business is a network, a living network. The problem is how you keep the "living" part true in a world of short term decisions and functional responsibilities. So how do you keep creating business ideas breathing in a framework which is not built to provide oxygen to them? New business ideas or the best business ideas forget about structure - the structure of the business and the market.

Sleeping With Your Smartphone

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It used to be a whole lot simpler. I don't know about you, but I used to come from work and charge my smartphone at the small table near my front entrance. It was a parlour trick. It was a way for me to not think about my mobile device from the time I walked into the house until I had to leave again. It worked well for a couple of a years. and then something happened.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Use Word-of-Mouth Promotion to Boost Blog Traffic


This guest post is by Jeszlene Zhou of First Communication Job. I love the idea of using a blog as your personal hub, and how it creates a centralised space for all your social media sites, your portfolio, and more. Most bloggers and social media professionals promote a link to their blog or website, and shamelessly direct traffic towards their personal hub. Yet interestingly, they do not promote their personal hub via word-of-mouth in the “real world.”


Get more clicks on your Bitly shortened links

Absolute PA

If you want to share a live link from a website on Twitter or add one in your bio there’s one BIG problem. Usually they’re too long – taking up most if not all of your character limit. Take the link of this blog post as an example: [link].

Why You Need to Add Video to Your News Content

Proactive Report

In a recent Fast Company article visual storytelling was described as the breakout trend of 2012. Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to include in the videos. Connect with me. Twitter. LinkedIn. Facebook. Online PR Media Relations online online news online PR vide

Give up a Gift for Africa


This is a guest post from Shelley Lawrence. I lived in Africa for three years, as a child, and I know from direct experience that we often forget the abundance we have here in the US.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Black Friday & Cyber Monday Promotions.

Why Google+ Hangouts Is A Great Promo Tool

Small Business Mavericks

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Here are just a few of the powerful ways you can use Google+ Hangouts: To introduce new products or services. Make an important business announcement in the same way you’d use a press release. Invite customer feedback.