Tue.Mar 20, 2012

Eleven Ways Facebook Page Timelines Change Your Content Strategy


The new Facebook page timeline layout changes the way your organization needs to think about content.

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already?

Trending Sources

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.

What To Tweet And Not To Tweet About [Study]


Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period.

Study 103

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms.

Are Those Robots or People Clicking on Your Site?

Twist Image

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there are malicious hackers poking and prodding away to find a moment of vulnerability and, of course, there are technologies in place to track people and their usage. It sounds a little too George Orwellian for some, but it's a functional part of the digitization of media.

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Using Facebook’s Timeline for Business [Infographic]


All Facebook Timelines will convert to the new format on March 30th, so it’s time to take charge of your business page to get the best results. Facebook has many resources to help you, including: The Pages Overview Guide (PDF) The full Pages Product Guide (PDF) The Pages Learning video, a walk-through with Facebook’s product experts Social [.]. Branding Facebook Infographic Social Media Social Media Marketing

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Become a Thought Leader

Geoff Livingston

“Far more commonly, [futurists are] weird people with weird ideas and practices, and are objects of ridicule,” Bruce Sterling True thought leadership helps people — on and offline — understand the near future, the far future, and often the evolving now. Thought leaders are futurists, people who serve as modern oracles that can help businesses, [.]. Marketing Blogger bruce sterling expertise futurist niche pundit Social Media subject matter thought leader

Audit Your Website for SEO

Puzzle Marketer

Before you begin implementing major search engine optimization changes, it’s important to know where to start. The first step is to follow the “rules” as outlined by the search engines. As SEO has become an entire industry in recent years, search engines such as Google have been communicating what they expect from your website. Basically, they expect you to be honest. Don’t try and trick the search engines into making you seem more relevant and popular than you really are.

Smart Small Business Internet Marketing Through Pinterest

Small Business Mavericks

Pinterest is one of those social media sites that could be a real boon for small businesses. Big businesses are already finding clever ways to promote their business, perhaps the best is that of Peugeot’s. There are a number of tactics used on their page, and they all come together quite nicely. I said clever, and for some, it may be too clever. If you check out their page, the first thing you will notice is the clever use of photos on their first three boards.

Would you give up your passwords for a job?

Janet Fouts

A recent AP Newswire story tells the tale of one Justin Bassett who was asked by a hiring manager for his user name on Facebook. When she opened the site and saw that his profile was private, she asked him for his password.

A World Gone Social

Learn how companies must adapt to survive.

Lost Your Social Edge? Try JugnooMe

Geoff Livingston

I made the above video at the suggestion of JugnooMe Normally I am skeptical of web-based solutions like Klout and PostRank that claim to make better social media voices. When my friend and colleague Danny Brown announced JugnooMe, a web based solution that “levels the playing field for the benefit of all,” I opened my [.]. Social Media coach Danny Brown jugnoome tools

Get More Comments: Write Unfinished Blog Posts


This is a guest post by Jeff Goins of Goins, Writer. Most bloggers want to know their words are leaving an impact. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but many do. Comments provide an opportunity for the reader to participate in the content, to give feedback and share his or her own ideas. Comments are a blogger’s best friend.

If you don’t have time to create great presentations…

The Way of the Web

My tip is to keep an eye out for when Neil Perkin puts out a call to crowdsource one every few years… What Is The Difference Between A Fad And A Trend. View more PowerPoint from Neil Perkin. Bonus points if you can get credited for paraphrasing someone like Clay Shirky. I’d also recommend his weekly Fish Food email. It’s a great collection of interesting stories, and there always seems to be at least a couple that haven’t cropped into my view from other places.

What is a business model for a social business

Engaging Brand

Working with entrepeneurs on why and how social media marketing works , the standard question is along the lines of 'Isn't social media a fad' or ' I just don't have time for tweeting about my lunch'.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Are you ready for Social TV?

Jeff Esposito

This post contains video, please click here if you are having trouble viewing. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend.

Get More Comments: How Q&A Video Can Help


This guest post is by Annika Martins of annikamartins.com. We hear it all the time. Create blog content that is relevant to your subscribers. Seems easy, right? Maybe, but most of us screw it up. Especially when we’re just starting out, knowing precisely what content will get the best reaction is actually incredibly difficult. As a result, many of us choose post topics in the worst way possible: we guess. Guess-work.

What is a business model for a social business

Engaging Brand

Working with entrepeneurs on why and how social media marketing works , the standard question is along the lines of 'Isn't social media a fad' or ' I just don't have time for tweeting about my lunch'.