Tue.Mar 13, 2012

The Corruption of Engagement

SocialFish

Please welcome our newest regular columnist, Ryan Crowe.

You Matter Manifesto

Unspoken

By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World.

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Trending Sources

Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business.

Infographic: Marketer’s Guide to Pinterest

Firebelly

Pinterest isn’t just for amateur cooks, brides-to-be and expecting mothers. While it is female dominated this virtual bulletin board is a huge opportunity for marketers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

I don’t know Olivier Blanchard personally. I follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him.

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively.

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Rise Of The Indie Brand

Twist Image

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people like Martin Lindstrom (author of Brandwashed , Buyology , etc.),

Pinterest Review: What is So Pinteresting About Pinterest?

Bill Hartzer

You may or may not have heard, but there is a new social media site called Pinterest. Unlike other social media sites where the main focus is to build a profile, with Pinterest, the emphasis is on “pinning” pictures that interest you to your various pin boards (hence the name Pinterest).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How LinkedIn Can Help A Small Business Survive And Grow

Small Business Mavericks

Much is written about social media and how it can be used to market your business. In some cases, social media can be very effective, in others, not so effective. Sometimes, we are simply looking at social media in the wrong way. LinkedIn is a good example. A recent report suggested that Linked delivered more lead than Twitter, and in some niches, I am sure it does. I am sure I could generate more pizza sales through Twitter than I could through LinkedIn – it’s horses for courses.

The Anatomy of a Good Tweet

Engaging Brand

Tweeting between business and customer is now quite common. With 100,000,000+ users, businesses have much to gain from twitter for business. As tweeting has become more popular, writing a good tweet has turned into an art form; one that many businesses do not embrace or know. However, to stand out among the rest, it’s important that your small business employs these best tweeting practices to make the best tweets possible. Two Types of Tweet.

How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. They launched their Facebook page last month and already have 200 people who like them.

SxSW Interactive 2012 Memories

Geoff Livingston

A photo blog post. My full SxSW set is here… Long Lines Were Experienced Throughout the Over-Crowded SxSW And Everyone Had Their Heads in Their Phones… But It Was Still About the People… Points of Light Foundation’s Jessica Kirkwood at Allhat NY Times Bestseller Charles Duhigg Interviews at TechCocktail Rachel Seda, Nancy Cawley Jean and [.].

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A World Gone Social

Learn how companies must adapt to survive.

Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week , many of them pondered the possibilities of voice search and interactive voice response.

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors.

To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog.

3 Blogging Rules You Should Break

ProBlogger

This guest post is by Anish Majumdar of DashAmerican.com. The most valuable piece of writing advice I ever got was from an editor at a print magazine after I’d handed in the first draft of an article. I’d spent hours poring over old issues to “get the tone right” and had fought my natural style every step of the way. The end result? A returned draft shot through with corrections and a one-line response: “Write from the inside and trust that we’ll get it.”.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketing to your mom

Josh S Peters

Like this graphic? Get more content marketing tips from Copyblogger. I feel like this just says it all. How would you market to your mom? Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters. Marketing mom

Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Many business owners are asking themselves if they should be using Google+. Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”.

ROI 2

Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Many business owners are asking themselves if they should be using Google+. Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”.

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