Tue.Sep 20, 2011

Trending Sources

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true reality. Why is this so important?

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The Klout Story – Part 1 – Are You Reading Between The Lines?


Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. Since Klout indicates that I am influential on the very topic of Klout, I thought it would be appropriate to share some concerns and opinions I have on the topic. And here Klout fails.

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Netflix: A Lesson In Communication and What Not to Do

Spin Sucks

Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings , apologized by saying he “messed up.” Oh yes, it’s true. Not only have you chosen a name – Qwikster – that is a far cry from your brand, but the Twitter account is owned by a weed-smoking Elmo. And it’s pretty clear he’s not giving up his name to you.

Everything You Need to Know About Google+

Social Media Marketing

In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. Google, on the other hand, has gone about things in a different way.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Value (And Waste) Of Twitter

Twist Image

I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the top, and forgetting the mad dash that many individuals engage with to follow (and follow back) as many people as possible, there's something more about Twitter that makes me a little bit uncomfortable lately. It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). Tweet too often. Tweet too little. Ugh, if that's the case. tweet.

Here's What I Can Predict With Absolute Certainty

Stay N' Alive

Including this year, I've been to 3 Facebook F8 Developer Conferences now (I missed the first year, but followed it remotely). There is a repeat pattern for each, that I want to just get out of the way before this conference starts, and predict, with absolute certainty, will happen. I thought this warranted its own post: Bloggers will complain. Users will revolt. People will leave the service.

How Lacta Created Engagement With a Simple, Yet an Effective Campaign


Tweet. Lacta Chocolate, one of the favourite brands of milk chocolates from Greece, did a great and actually, a simple campaign to promote their brand. What I found really cool about this campaign was the fact that it was not complicated and went really well with the image of the brand. People were comparing their loved ones to sweetness of Lacta. Looks like they did their homework well! Result.

The two sides of 3D Printing

The Way of the Web

Any new technology gets defined by the way it is used, particularly when it comes to deciding whether it is generally a positive or a negative influence. For example, videogames are either portrayed as improving reaction times and problem-solving, or as creating couch potato serial killers. “Origo: 3D Printing @ Home” by Artur Tchoukanov from Umeå Institute of Design on Vimeo.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Search Engine Optimization:A Guide To Understanding the Types of Google Penalties

Bill Hartzer

Gone are the easy Internet marketing days when you could just pound your website full of garbage information utilizing key wording in order to meet search engine optimization requirements. Google and other search engines have finally smartened up with regard to these old school practices. They have incorporated rules and will instill penalties if they are not followed. Search Engine Optimization

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Leave My Facebook Lists Alone


Before I wrote a post on the new Facebook lists, I was giving them some time to marinate. I wanted to take them for a trial run before I jumped to conclusions that it was another horrible update on the Facebook Wall of Shame, as many other Facebook users have done. After testing them out for the past week, here are my findings: The Smart Lists are, in fact, smart. It’s true!).

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A week of Foursquare checkins | Sherrilynne Starkie

Sherrilynne Starkie

To Build Blog Subscribers, Get Narrow-Minded

Convince & Convert

I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics , whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, metrics, and other related topics.

A World Gone Social

Learn how companies must adapt to survive.

What is Social Media? No Definition is required is it?

Engaging Brand

I often get asked 'What is social media?' and in a sense I hate to define it. I believe once you define it then you restrict it. Of course you can define the theory or what is happening to create the social media world.but why not stop there. Think about art - in its general sense. There are musicians, artists etc. there is no art there is their definition of what art is?

What New Media Must Learn From Comics

Twist Image

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son ? It was released in 2003 to critical acclaim and became a nomination for the 2004 Eisner Award for best limited series. This three-issue mini-series took Superman and shook the baseball and apple pie story up like a snow globe. Now, instead of his secret identity that was given to him by his adoptive parents, everything about him is a state secret. It's how you imagine and re-imagine stories that will get your audiences inspired. My feet hurt. ipad app.

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Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

Image by Robert Scoble. In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Sign up today if you are interested in this free email newsletter. Dunbar.

Why Bloggers Should Pay Attention to the New Affiliate Tax Laws


This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? This is an issue that bloggers in California, Colorado, Illinois, New York, North Carolina, Rhode Island, and Connecticut are currently facing. They were instantly cut from Amazon’s affiliate program due to a new affiliate tax law. How did it happen? What can you do to avoid this law from passing in your state?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why you should come to #Tech11


Interested in association technology? Mark your calendars for ASAE’s Technology Conference , December 6-8 in Washington DC. Reggie Henry, CIO of ASAE, tells us what to look forward to in this video

Bushido for Bloggers: What Samurais and Bloggers Have in Common


This guest post is by Aman Basanti of ageofmarketing.com. Yamamoto Tsunetomo’s Hagakure is the most famous text on bushido , the warrior code of the samuari. Written in an era when Japan was obsessed with warfare and martial prowess, the book offers instruction on how a samurai should live and die. The most famous and misunderstood line in Japanese history. The most famous line in Hagakure is, “I have found that bushido means to die. It means that when one has to choose between life and death, one quickly chooses the side of death.”. Modern scholars find such a statement horrifying.

Two Event Marketing Stats To Note

Small Business Mavericks

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. Those are pretty staggering numbers, though not surprising. I’ll say, first, that I think the 40% is due to increase. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. Facebook is still the most popular website online. You can’t ignore that it has turned the Internet upside down. And events will be among the things that businesses promote through social media. An e-mail list is a hot list.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Cookie Jar Garfield Gravity Jim Davis


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Information versus Opinion and Search versus Social

Direct Marketing Observations

Information versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type of purchase? So here’s the scenario, I want to buy a new big screen TV. So I do research. My research consists of what? A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV.

Is Facebook losing focus?

Danny WhatMough

Tweet. I’m almost bored of Facebook announcements. There have been so many over the last few weeks it is easy to lose count. And, if you believe the reports out today, at the company’s F8 Developer conference on Thursday, we are set to see a barrage of new features and tweaks that will move the goalposts yet again. On the one hand, it is great to see a company like Facebook innovating.