Buffer Social

APRIL 23, 2025

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

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Instagram Video Tips Film 100

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you’re aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplif

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Analytics HootSuite Metrics Templates 99

Social Media Today

APRIL 23, 2025

After initial testing, access to Threads ads is now widely available.

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Advertising 187

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

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LinkedIn HootSuite Groups Groups 72

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Buffer Social

APRIL 23, 2025

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help you reach the right audience — fast. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, time

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Hashtag Instagram URL Social Media 68

Social Media Today

APRIL 23, 2025

A range of updates and tweaks to mark the video app's 20th year.

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Features YouTube Video 177

Social Media Today

APRIL 23, 2025

Updated resources for parents, including a range of new video overviews.

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Overview Resources Video 177

Ignite Social Media

APRIL 23, 2025

Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering – are hashtags still worth using? The short answer: it depends. While hashtags are no longer the primary driver of reach and engagement on many platforms, they still serve a purpose in categorization, searchability

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Hashtag Social Media Marketing SEO 107

Social Media Today

APRIL 23, 2025

Meta will start warning users not to trust non-verified profiles.

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Brands 172

Social Media Today

APRIL 23, 2025

More data protection options from WhatsApp.

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Data Privacy 172

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Social Media

Social Media Today

APRIL 23, 2025

A new AI-based test from YouTube.

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YouTube 170

Social Media Today

APRIL 23, 2025

Meta will be looking to push back against the latest EU penalty.

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Social Media Today

APRIL 23, 2025

Some expanded features for your Ray Ban smart glasses.

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Features 142