Hootsuite

FEBRUARY 10, 2025

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

API 87

API HootSuite Eventful Instagram 87

Social Media Today

FEBRUARY 10, 2025

AI's impact on discovery is set to disrupt traditional search marketing.

Marketing 213

Marketing 213

WebInKnow

FEBRUARY 10, 2025

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.

Marketing 62

Marketing Content Organization Press Release 62

Social Media Today

FEBRUARY 10, 2025

Some prompts to help kick off your IG Reels creation approach.

Engagement 208

Engagement Instagram 208

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Hootsuite

FEBRUARY 10, 2025

The benefits of using social media in healthcare are tangible: 57% of people say a hospitals social media presence strongly influences their choice of where to access healthcare , and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content.

Social Media 60

Social Media HootSuite Privacy ROI 60

Social Media Today

FEBRUARY 10, 2025

Oracle, Microsoft and Amazon are the names that look likely to partner with the app.

Microsoft 207

Microsoft 207

Social Media Today

FEBRUARY 10, 2025

Meta's culling staff, while also hiring more machine learning engineers.

Engineering 190

Engineering 190

Bill Hartzer

FEBRUARY 10, 2025

DICK’S Sporting Goods Opens Influencer Program to the PublicAnd You Can Apply Turning Social Media Into a Paycheck DICKS Sporting Goods is opening the doors to a unique opportunity for sports enthusiasts and content creators. What started as an internal initiative is now a full-fledged public influencer program, and applications are officially open.

Sports 78

Sports Social Media Applications Sentiment 78

Social Media Today

FEBRUARY 10, 2025

Meta's looking to reduce the capacity for privacy and safety concerns to impede projects.

Privacy 176

Privacy Project 176

Sprout Social

FEBRUARY 10, 2025

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.

Examples 73

Examples Brands Curation Team 73

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Social Media

Social Media Today

FEBRUARY 10, 2025

The next stage in TikTok's broader in-app shopping push.

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168

Jon Loomer

FEBRUARY 10, 2025

Meta announced a test of a new streamlined Advantage+ campaign creation for sales, app, and leads campaigns. There is a lot to digest about these pending changes, and there will surely be misinformation. Allow me to clarify what is happening. I am not part of this test, which puts me at a disadvantage. But I have dug through every piece of official documentation to make sense of it all.

Campaign 172

Campaign Advertising Questions Process 172