Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

Policies 132

Policies Company Social Media Guidelines 132

Buffer Social

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Social Media 117

Social Media LinkedIn Instagram Platform 117

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Examples 127

Examples LinkedIn Strategy Content 127

Ignite Social Media

JANUARY 22, 2025

Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.

Organization 78

Organization Content How To CPM 78

Advertiser: Paycor

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Data

Social Media Today

JANUARY 22, 2025

New notes on the key factors that drive IG reach.

Strategy 191

Strategy Instagram 191

Social Media Today

JANUARY 22, 2025

Meta's path to AR glasses could be a key consideration in its latest strategic shifts.

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181

Social Media Today

JANUARY 22, 2025

New data on the value of creator collaborations for your Snap marketing efforts.

Data 174

Data Collaboration Brands Marketing 174

Social Media Today

JANUARY 22, 2025

Pinterest has launched a new pitch to advertisers.

Advertising 170

Advertising 170

Social Media Today

JANUARY 22, 2025

A handy overview of the key dates of note this year.

Eventful 167

Eventful Overview Marketing 167

Social Media Today

JANUARY 22, 2025

Some new features available to YouTube Premium subscribers from this month.

Features 161

Features YouTube 161

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