Wed.Jan 22, 2025

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Instagram Shares Algorithm Insights to Inform Your Strategy

Social Media Today

New notes on the key factors that drive IG reach.

Strategy 192
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Creating a social media policy for your company

Oktopost

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

Policies 132
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Meta’s Planning to Launch New Smart Glasses, Ahead of AR Expansion

Social Media Today

Meta's path to AR glasses could be a key consideration in its latest strategic shifts.

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Become a Social Media Creator in 2025: Your 9-Step Plan

Buffer Social

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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LinkedIn Outlines Improved Approach to Ad Attribution

Social Media Today

LinkedIn's come up with a new process to better attribute ad outcomes.

LinkedIn 176
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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Examples 114

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How to Use Paid Social to Amplify Your Organic Content

Ignite Social Media

Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.

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Pinterest Highlights its Improving Ad Options

Social Media Today

Pinterest has launched a new pitch to advertisers.

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X Shares 2025 Events Calendar for Marketers

Social Media Today

A handy overview of the key dates of note this year.

Eventful 167
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YouTube Tests Experimental Features With Premium Users

Social Media Today

Some new features available to YouTube Premium subscribers from this month.

Features 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.