Instagram Shares Algorithm Insights to Inform Your Strategy
Social Media Today
JANUARY 22, 2025
New notes on the key factors that drive IG reach.
Social Media Today
JANUARY 22, 2025
New notes on the key factors that drive IG reach.
Oktopost
JANUARY 22, 2025
Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.
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Social Media Today
JANUARY 22, 2025
Meta's path to AR glasses could be a key consideration in its latest strategic shifts.
Buffer Social
JANUARY 22, 2025
There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.
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Social Media Today
JANUARY 22, 2025
LinkedIn's come up with a new process to better attribute ad outcomes.
Sprout Social
JANUARY 22, 2025
B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
JANUARY 22, 2025
Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.
Social Media Today
JANUARY 22, 2025
Pinterest has launched a new pitch to advertisers.
Social Media Today
JANUARY 22, 2025
A handy overview of the key dates of note this year.
Social Media Today
JANUARY 22, 2025
Some new features available to YouTube Premium subscribers from this month.
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