Mon.Nov 04, 2024

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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.

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Instagram Has More Users Than Facebook in the EU

Social Media Today

Instagram's adding EU users, as Facebook sees a slight decline.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.

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X’s Diluted Block Functionality is Now Going Live

Social Media Today

The change is being rolled out this week.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine y

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Instagram Now Has More Users Than Facebook in EU

Social Media Today

Instagram's adding EU users, as Facebook sees a slight decline.

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More Trending

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Meta’s Developing an AI System To Detect Teens Lying About Their Age

Social Media Today

The system will use advanced measures to determine user age.

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How To Eject Water From Apple Watch Using Water Lock

Tweaklibrary

Your Apple Watch comes packed with various great features. But, did you know that you can wear it while you are showering or even swimming without any fear (at least for the most part)? Here’s what we mean – Your Apple Watch display is sensitive to water and while you are engaged in some water-related activity, you may accidentally select your screen.

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CapCut Launches ‘Commerce Pro’ Package for Retail Promotions

Social Media Today

A new tool to help retail marketers create better content.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Social

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta’s Developing a New AI System to Detect Teens Lying About Their Age

Social Media Today

The system will use advanced measures to determine user age.

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The greatest hits: Repurposing your best content for social media

Sprout Social

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

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Meta’s Helping the US Government Integrate Its Llama AI Models

Social Media Today

Yes, Meta is working with the US military on potential uses for AI.

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Meta 2024 Q3 Earnings Takeaways

Jon Loomer

Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1. Ad revenue is up 18.5 percent compared to the third quarter last year. This is driven primarily by $17 Billion in ad revenue in the US and Canada. Meta continues to profit from advertising, which means that advertisers continue to spend money.

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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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X’s Diluted Block Functionality is Now Going Live

Social Media Today

The change is being rolled out this week.

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X Shares Holiday Marketing Tips [Infographic]

Social Media Today

Some new tips and insights from the X team.

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Capcut Launches ‘Commerce Pro’ Package for Retail Promotions

Social Media Today

A new tool to help retail marketers create better content.

Retail 159
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X Opens Merch Store to Sell X Branded Clothing

Social Media Today

Now you can buy yourself an X cap or t-shirt.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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X Shares Holiday Marketing Tips [Infographic]

Social Media Today

Some new tips and insights from the X team.

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X Opens Merch Store to Sell X Branded Clothing

Social Media Today

Now you can buy yourself an X cap or t-shirt.

Brands 150
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Meta’s Helping the US Government Integrate Its Llama AI Models

Social Media Today

Yes, Meta is working with the U.S. military on potential uses for AI.

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