Effective Meta Advertising: Key Metrics Simplified
MAY 23, 2023
Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. Let me explain… Primary Metrics When it comes down to it, these are the only metrics that matter.