Tue.May 23, 2023

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. Let me explain… Primary Metrics When it comes down to it, these are the only metrics that matter.

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How to Use Facebook Chat to Contact Facebook

SocMed Sean

Having trouble contacting Facebook support for help? If you’re a business customer, you can try using Facebook Chat. This article gives you an idea on how. The post How to Use Facebook Chat to Contact Facebook appeared first on SocMedSean - Social Media Sean.

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Google Announces New Generative AI Ad Tools at Marketing Live Event

Social Media Today

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

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AI won’t replace social teams: Here’s why

Sprout Social

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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YouTube Makes Community Posts Available to All Channels

Social Media Today

Now all channels will be able to add test-based updates for their subscribers.

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The Benefits of Repurposing Content for Social Media Marketing

Oktopost

We’re all on familiar terms with Copy and Paste. Whether you’re saving 6 seconds or 6 hours of extra work, ctrl+c, and ctrl+p are still two of the best inventions of the 21 st century – no contest. But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests th

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Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention

Buffer Social

If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly.

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Twitter Adds List Search Capacity on Desktop

Social Media Today

Now you can search through lists to find more people tweeting in your areas of interest.

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Beginner’s guide to using Reddit for audience research

Audiense

When you hear the phrase “audience research” or “marketing intelligence,” which social platform comes to mind?

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Elon Musk is Set to Host Ron DeSantis’ Presidential Campaign Launch via Twitter Spaces

Social Media Today

Elon continues to showcase his political leanings.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#573: What’s Your Weakness? (Hint: It’s Probably Not What You Think)

Amy Porterfield

Listen on… Your perceived weakness can actually be your superpower — here’s why If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something […] The post #573: What’s Your Weakness?

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Twitter Adds List Search Capacity on Desktop

Social Media Today

Now you can search through lists to find more people tweeting in your areas of interest.

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How To Force Microsoft Edge Update Manually In Windows 11?

Tweaklibrary

Microsoft Edge is a decent browser if not the best. It has made it to our list of best private browsers for Windows OS for its privacy-centric features. That said, despite all the goods, it does go through downs once in a while. For instance, many users have come across an issue where they don’t get Microsoft Edge updates. And, we know for a fact how important updates are , right?

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YouTube Makes Community Posts Available to All Channels

Social Media Today

Now all channels will be able to add test-based updates for their subscribers.

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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more? Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction. Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox.

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Meta Staff Raise Concerns About the Impacts of Staff Cuts, as Ad Buyers Report Ongoing Problems

Social Media Today

With Meta preparing its next round of cuts, cracks are starting to appear in its systems.

Report 170
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Meta Staff Raise Concerns About the Impacts of Staff Cuts, as Ad Buyers Report Ongoing Problems

Social Media Today

With Meta preparing its next round of cuts, cracks are starting to appear in its systems.

Report 148
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Meta Adds Enhanced Voice Controls for Ray Ban Stories

Social Media Today

But they're not AR-enabled just yet.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Elon Musk is Set to Host Ron DeSantis’ Presidential Campaign Launch via Twitter Spaces

Social Media Today

Elon continues to showcase his political leanings.

Hosting 148
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Meta Agrees to Sell Giphy to Shutterstock for a $347 Million Loss

Social Media Today

Meta originally acquired Giphy back in 2020.

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Meta Agrees to Sell Giphy to Shutterstock for a $347 Million Loss

Social Media Today

Meta originally acquired Giphy back in 2020.

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Meta Adds Enhanced Voice Controls for Ray Ban Stories

Social Media Today

But they're not AR-enabled just yet.

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3 Steps to Successful & Strategic Year-End HR Planning

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!