Tue.May 23, 2023

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. Let me explain… Primary Metrics When it comes down to it, these are the only metrics that matter.

Metrics 166
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Google Announces New Generative AI Ad Tools at Marketing Live Event

Social Media Today

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

Google 200
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How to Use Facebook Chat to Contact Facebook

SocMed Sean

Having trouble contacting Facebook support for help? If you’re a business customer, you can try using Facebook Chat. This article gives you an idea on how. The post How to Use Facebook Chat to Contact Facebook appeared first on SocMedSean - Social Media Sean.

Facebook 130
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YouTube Makes Community Posts Available to All Channels

Social Media Today

Now all channels will be able to add test-based updates for their subscribers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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AI won’t replace social teams: Here’s why

Sprout Social

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

Team 134
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Twitter Adds List Search Capacity on Desktop

Social Media Today

Now you can search through lists to find more people tweeting in your areas of interest.

List 173

More Trending

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Google Announces New Generative AI Ad Tools at Marketing Live Event

Social Media Today

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

Google 147
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Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention

Buffer Social

If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly.

Tips 95
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Meta Staff Raise Concerns About the Impacts of Staff Cuts, as Ad Buyers Report Ongoing Problems

Social Media Today

With Meta preparing its next round of cuts, cracks are starting to appear in its systems.

Report 149
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Beginner’s guide to using Reddit for audience research

Audiense

When you hear the phrase “audience research” or “marketing intelligence,” which social platform comes to mind?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Adds List Search Capacity on Desktop

Social Media Today

Now you can search through lists to find more people tweeting in your areas of interest.

List 147
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#573: What’s Your Weakness? (Hint: It’s Probably Not What You Think)

Amy Porterfield

Listen on… Your perceived weakness can actually be your superpower — here’s why If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something […] The post #573: What’s Your Weakness?

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Elon Musk is Set to Host Ron DeSantis’ Presidential Campaign Launch via Twitter Spaces

Social Media Today

Elon continues to showcase his political leanings.

Hosting 170
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How To Force Microsoft Edge Update Manually In Windows 11?

Tweaklibrary

Microsoft Edge is a decent browser if not the best. It has made it to our list of best private browsers for Windows OS for its privacy-centric features. That said, despite all the goods, it does go through downs once in a while. For instance, many users have come across an issue where they don’t get Microsoft Edge updates. And, we know for a fact how important updates are , right?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Staff Raise Concerns About the Impacts of Staff Cuts, as Ad Buyers Report Ongoing Problems

Social Media Today

With Meta preparing its next round of cuts, cracks are starting to appear in its systems.

Report 142
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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more? Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction. Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox.

Tools 107
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YouTube Makes Community Posts Available to All Channels

Social Media Today

Now all channels will be able to add test-based updates for their subscribers.

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Meta Adds Enhanced Voice Controls for Ray Ban Stories

Social Media Today

But they're not AR-enabled just yet.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Elon Musk is Set to Host Ron DeSantis’ Presidential Campaign Launch via Twitter Spaces

Social Media Today

Elon continues to showcase his political leanings.

Hosting 147
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Meta Agrees to Sell Giphy to Shutterstock for a $347 Million Loss

Social Media Today

Meta originally acquired Giphy back in 2020.

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Meta Agrees to Sell Giphy to Shutterstock for a $347 Million Loss

Social Media Today

Meta originally acquired Giphy back in 2020.

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Meta Adds Enhanced Voice Controls for Ray Ban Stories

Social Media Today

But they're not AR-enabled just yet.

141
141
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.