Wed.Feb 05, 2020

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Share of Voice: What It Is, Why It Matters, and How to Measure It

Social Media Today

Share of voice is a key metric you can use to measure your overall digital marketing effort - here's a look at what share of voice is, and why it's important.

Metrics 198
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Tips For Creating Your Online Freelance Portfolio

The Realtime Report

Tips For Creating Your Online Freelance Portfolio. In the US, there are more freelancers than ever before. In fact, there are close to 57 million freelance workers in the US, which accounts for 36 percent of the workforce. If it’s your dream to become a freelancer, then now is the perfect time. One of the first things you should do when embarking on a freelance career is to create a freelance portfolio.

Sample 140
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Facebook Adds New Controls and Data Transparency Tools in Messenger Kids

Social Media Today

Facebook has rolled out a new set of updates for Messenger Kids which are designed to give parents more control and transparency over their child's activity and data.

Data 180
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How to improve your Facebook reach in 2020

Sprout Social

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.

Facebook 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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LinkedIn CEO Jeff Weiner Will Stand Down to Take on New Role Focusing on Economic Opportunity

Social Media Today

LinkedIn CEO Jeff Weiner has announced that he's stepping down from the role, and will be replaced by the company's Senior Vice President of Product Ryan Roslansky.

LinkedIn 151
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IGTV Video: What You Need to Know Right Now

agora pulse

Should social media managers and agencies be using IGTV (Instagram TV)? Depends on who you ask. Reports of its success (or failure) are conflicting. Here’s what you need to know. Instagram is one of the hottest social media platform around. After all, brands on Instagram see about 10x more engagement than they do on Facebook, and 80% of users follow at least one brand on the platform.

Video 131

More Trending

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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged.

Tools 94
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TikTok's Testing a New Instagram-Like Profile Format, While Questions Remain About Moderation Policies

Social Media Today

TikTok looks to be going with a more Instagram-inspired look for user profiles, while platform influencers are raising more concerns about content removals.

Policies 152
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LinkedIn CEO Jeff Weiner Ending 11-Year Run

Forbes Social Media

Ryan Roslansky, a senior vice president of product, will replace Weiner as chief executive.

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Byte - the Revamp of Vine - Was Downloaded 1.3 Million Times in Its First Week

Social Media Today

Short-form video app Byte, from the co-creator of Vine, saw a strong opening week, surpassing a million downloads.

Video 171
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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2020 #ReclaimSocial Movement Looks To ‘Change The Face Of Social Media’

Forbes Social Media

One London-based nonprofit technology company is aiming to create a worldwide wave of positivity today on social media through an empowering hashtag.

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How to do SEO in 2020: Trends and Tips from 10 Experts

Social Media Today

What are the key aspects of SEO that you should focus on in 2020? We asked a group of experts for their thoughts.

SEO 167
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Researchers Say Twitter Location Data Can Help Predict Crime Better Than A Census

Forbes Social Media

At the risk of making yet another reference to the movie Minority Report, the potential to predict crime might have taken another step closer to reality.

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Snapchat Q4 19: Revenue Increases 44% YoY, But Rising Costs Remain a Concern

Social Media Today

Snap Inc. has posted it's latest performance update, showing increases in both users and revenue - though increasing costs pose an ongoing concern.

Cost 144
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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IS EMAIL STILL EFFECTIVE: WHY YOU SHOULD BE USING EMAIL FOR MARKETING YOUR SMALL BUSINESS

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. Is Email Still Effective: Why You Should be Using Email for Marketing Your Small Business Since 2009, email marketing has always been my number one… Read more. The post IS EMAIL STILL EFFECTIVE: WHY YOU SHOULD BE USING EMAIL FOR MARKETING YOUR SMALL BUSINESS appeared first on Social Media Workshops | Washington DC, Maryland & Virginia |

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Twitter Uncovers Security Flaw in Phone Number to Account Matching Process

Social Media Today

Twitter has uncovered a vulnerability in its account discoverability system which exposed personal information via its network.

Process 138
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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Social media is a competitive space. 90% of brands are now using it to build awareness. So how can you stay ahead of the competition and win? Start with a social media competitive analysis. Learn how you stack up against others in your industry, and discover new opportunities and potential threats. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your

Analysis 145
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Twitter Unveils New 'Manipulated Media' Policy to Limit the Impact of Deepfakes

Social Media Today

Twitter has released its new policy and approach for detected manipulated media content posted in tweets.

Policies 135
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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9 of the Most Important Facebook Trends to Watch Right Now

Hootsuite

As the first year of a new decade, 2020 is sure to be a big year for Facebook trends. With the U.S. election in full swing, Facebook will continue to face public scrutiny when it comes to political ads. There will be more face offs with regulators when it comes to data privacy, too. But Facebook has its own plans to shake things up as well. This year the platform plans to launch a fifth redesign of the platform, FB5.

Trends 145
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Filing for Workers Compensation

The Realtime Report

Filing for Workers Compensation. A shocking 12,900 American workers are injured at work every single day. That’s equal to one work-related injury every seven seconds. Whether you were hurt on or off the job, if you’re unable to work due to injury, you’re likely facing an uphill battle. Medical bills are mounting, and you’re stressed over how to make ends meet.

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New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]

Social Media Today

New research has shown that while Facebook is the elder statesman of the social media landscape, younger users are still logging in at high rates.

Research 196
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10 Marketing Trends and Predictions for Business Growth in 2020 [Infographic]

Social Media Today

What do the industry experts predict for the year ahead? Check out this collection of predictions from the team at Venngage.

Trends 212
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Top Twitter Stats for 2020 [Infographic]

Social Media Today

Looking to make better use of Twitter for your business in 2020? Here are the usage stats and insights you need to know.

Twitter 217
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Instagram Rolls Out Option to Reply to Stories With GIFs

Social Media Today

Instagram is now giving users the ability to reply to Stories with GIPHY GIFs.

Instagram 165
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IGTV Dos and Dont's 2020 [Infographic]

Social Media Today

Thinking about utilizing Instagram's IGTV video platform? Check out these stats and tips.

Instagram 167