Meltwater

MAY 12, 2019

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>.

Issues 141

Issues Company 141

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Brands 109

Brands Strategy Reputation Authentication 109

Forbes Social Media

MAY 12, 2019

It's not enough to take responsibility for what you say or how you say it, you also need to make sure you've been understood, says life-coach Remy Blumenfeld who explores the distinction of speaking into someone else's listening.

84

84

Social Media Marketing

MAY 12, 2019

Nowadays, data is almost everywhere. It is found from ordinary site visitors to the most peculiar netizens. Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Planning for short-term or long-term goals is just the first step when it comes to improving your profits and the proper distribution of resources.

ROI 88

ROI Tips Marketing Press Release 88

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Social Media

Forbes Social Media

MAY 12, 2019

91% of American adults aged 50+ report having a computer and over 80% between the ages of 50 and 64 have smartphones. While the majority of older adults use technology to keep in touch with friends and family, here are some unexpected ways in which this growing demographic engages with tech.

Report 80

Report Engagement 80