Tue.Jan 22, 2013

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.

Buy 69

Customer Experience Trumps Content Marketing

Geoff Livingston

Image by MindMapInspiration. More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing.

Trending Sources

Writing Tips of Famous Authors you can use now for Blogging

Kikolani

This is a guest post by Steve Aedy. These days, it seems all the blogging advice comes from professionals who know everything there is to know about SEO, plugins, themes, and killer content.

SEO 39

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

Today’s guest blog post comes from Erik Gaandt, who has written this article for WhoIsHostingThis.com – see here for their iPage review results. Erik is a freelance technology writer and his articles appear on various website marketing blogs.

URL 23

Why I'm Proud To Be A Dummy

Twist Image

A true story. The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making announcements about how crowded this flight would be and where to best stow our cabin luggage. I'm one of the fortunate few that was upgraded to business class.

Big Data - Being Open Can Bring Success

Engaging Brand

Yesterday I wrote about the power of local search and it made me think about how the expectations of business has changed as well. When I started in the business world a growing concern was how the business affected the world. Was it green? Was it treating people equally? .

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.

CPC 17

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Thinking Aloud in 2012

Net-Savvy Executive

Around the end of the year—or the beginning—I look at the numbers to see which blog posts people have looked at the most, and it's always the old posts that dominate the list. It's the same for 2012: only one of the top 10 posts in 2012 was something I wrote in 2012.

Why your business must own its content

The Way of the Web

Businesses can hire office space from as little as an hour of time, can lease hardware or make use of cloud computing solutions, and can compete on a relatively level playing field online with just a cheap hosting account. But conversely, it’s never been more important to own the central location where you’re creating and publishing your content.

Post Length and Engagement: The Content Marketer’s Dilemma

ProBlogger

Everyone’s talking about content at the moment: from those using content marketing to sell business-to-business , to pro niche bloggers , and of course, us here at problogger.net.

The Thesis Theme is Gone

Ari Herzog

I installed the Thesis theme on November 6, 2008. WordPress was new to me that year, having migrated from Google’s Blogspot system a month earlier; and I wanted to display certain features on my blog.

A World Gone Social

Learn how companies must adapt to survive.

How To Convert Local Traffic

Small Business Mavericks

Matt McGee has done it again. Provided food for thought where local blogging is concerned. If you are a local business and you want to create content that will attract local customers, then creating content with geotargeted terms may seem like a good idea. In actuality, it’s a double-edged sword. On the one hand you can get a lot of traffic related to your local area. On the other hand, much of it can be untargeted traffic if you write about the wrong geotargeted stuff.

Why your business must own its content

The Way of the Web

Businesses can hire office space from as little as an hour of time, can lease hardware or make use of cloud computing solutions, and can compete on a relatively level playing field online with just a cheap hosting account. But conversely, it’s never been more important to own the central location where you’re creating and publishing your content.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller

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