Wed.Apr 18, 2012

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!”

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Dissociation: Associations and the Reality of Irrelevance

SocialFish

I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. Maddie had asked me if I had any thoughts on “associations”; I am, after all, about to be a freshly minted “real person” – leaving grad school in May.

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect.

B2B 71

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Finding The Perfect Pitch

Twist Image

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business.

Dick Clark jokes - too soon!

Socialized

Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well

Never Underestimate The Value Of A Good Editor

Small Business Mavericks

Reputation is becoming one of the most important factors in the success of any online business. For commercial entities, reputation is gained and lost in a number of areas. One of the most obvious is through consumer reviews. Whilst maybe not as important, the quality of your content in terms of good grammar, spelling, and layout can have an impact on your reputation – and that impact is often immediate.

How to create a timeless brand

Engaging Brand

"I wanted to create a timeless building.This means combining the minimum and maximum from the past, present and future". I love this quote from architect Hans Jorg Goritz about his approach to the new parliament building in Leichenstein.

Buy 12

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

An Internet Search is the New First Impression

Idaconcpts

Living in Hawaii has increased the importance of maintaining good relationships for me more than ever.

Get Off the Plateau: Growth Tips for Mature Blogs

ProBlogger

Once the heady days of new-blog success are over, many bloggers find themselves on a plateau. Readership has stalled, subscriptions seem to be maintaining momentum but not growing, and you’re having trouble squeezing more value out of your already-loyal customer base. What should you do? There are a number of ways to kick yourself off that plateau and move into a new phase of blog growth.

Using Facebook’s Inbuilt Tools To Increase Your Reach

Small Business Mavericks

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach. Youtube runs a close second, however, visitors to Youtube are looking for videos – visitors to Facebook want to either communicate with the world, or play games. For most people, it’s both.

The Most Important Skill for Long-term Blogging Success

ProBlogger

This guest post is by Amy Parmenter of ParmFarm.com. In the early stages of blogging, content is definitely king, but if you hope to be in it long-term, creativity must rule the day. It’s easy to think of new ideas when you’ve only been blogging a few months, but what will you write about next year? How will you offer new ideas—or the same ideas from a fresh perspective? In order to be a ProBlogger you must be a good writer and a creative thinker. Do you have what it takes? Here’s a test.

A World Gone Social

Learn how companies must adapt to survive.

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!”

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Old People

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