Wed.Oct 05, 2011

Social media salaries, titles, and job descriptions


Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy.

Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Trending Sources

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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The B2B End Around

Waxing UnLyrical

Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!”

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Giant: FREE Light & Fit Greek Zero Yogurt + Moneymaker Thru 1/18!

Giant Food Store Coupon Matchups & Deals

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Reason Number 1,000,000 Not to Depend on Facebook: They’re Removing the Discussion Tab From Pages


I make no bones about my ongoing love/hate relationship with Facebook , but lately I have to say it’s veering more toward straight-up hatred. Is it because of their new “ frictionless sharing ,” you ask? Nope, although I’m not happy about that, of course. Is it because I can no longer admin or even monitor my org’s Facebook page from the iPhone app? No, although it’s annoying as hell and a total backslide in functionality.

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Ottawa's eWomen Network: 19 Oct ? Arc Hotel | Sherrilynne Starkie

Sherrilynne Starkie

Audience Segmentation Lessons from Google Plus

Convince & Convert

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking.

In social media, cluttering the space, confuses the topic

Direct Marketing Observations

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one. I didn’t get a standing O from my daughter however.

Dollar General Coupon Matchups – Week Of 01/07- 01/13

Dollar General Coupon Matchups & Deals

The End Of Change. The End Of Unusual.

Twist Image

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are proposing that the world has changed and that it's no longer business as usual (my hand is raised as I bow my head with guilt).

Steve Jobs, Marketing Genius

Geoff Livingston

Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar.

LOOKK: Community That Connects Designers With Consumers


Tweet Social media is used in different industries in different ways. So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs.

Online Classifieds-Is It A Winner Takes All Market?

Atom Thought

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because. many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions.

NEW Giant Ad Scan For 1/12/18 Is Here!

Giant Food Store Coupon Matchups & Deals

Mailed vs Email Greetings for the Holidays

Small Business Mavericks

The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses? According to the Greeting Card Association (GCA), approximately 7 billion greeting cards are purchased annually in the U.S.,

Go Behind The Numbers To Determine Success

Diva Marketing Blog

How do you determine business success? Not only in marketing communications but in customer service or even with nonprofit programs. Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, Ah, " I might say.

Thank You Steve

Bare Feet Studios

First, mahalo to Apple for giving us such a stunning home page in honor of Steve’s passing from this world. I am bursting with feelings tonight as I write this post. Which could go in so many directions.

Are you a chult? 10 Ways to Become a Chult

Engaging Brand

The business world can be frantic, it can drain energy if you let it. To be successful I find that you need to combine the innocence of the child with the wisdom of age.a chult' strategy! The curiosity of a child with the knowledge of an adult. . The wonder of a child with the sense of an adult.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are You Blogging Just Like Everyone Else?


It’s a paradox. The pundits encourage bloggers to find a niche, think differently, and say something unique and valuable. Then they give us standard formulae for producing content, as if your unique voice, approach, readership, and topic will be neatly addressed by a preselection of three or four formats. The formats. In editing the content at ProBlogger and FeelGooder, I receive posts in the same few styles over and over and over (and over). These are the most common. The personal story.

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Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur War on the inane Wiley Miller