Wed.Oct 05, 2011

Trending Sources

Social media salaries, titles, and job descriptions


Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy.

The Lesson Brands Can Learn from Ragu

Spin Sucks

I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C.

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Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Things Blogging Taught Me About Tweeting


This is a guest post by Leo Widrich. It was less than 6 months ago that I decided to fully start out on Twitter. I soon got sucked in to a fantastic environment of helpful and knowledgeable tweeps. I was blogging for a while before.

Reason Number 1,000,000 Not to Depend on Facebook: They’re Removing the Discussion Tab From Pages


I make no bones about my ongoing love/hate relationship with Facebook , but lately I have to say it’s veering more toward straight-up hatred. Is it because of their new “ frictionless sharing ,” you ask? Nope, although I’m not happy about that, of course. Is it because I can no longer admin or even monitor my org’s Facebook page from the iPhone app? No, although it’s annoying as hell and a total backslide in functionality.

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Social Media Marketing

Steve Jobs has died at the age of 56. His life's work at Apple literally changed the face of the earth. Undoubtedly, he'll go down in history alongside the likes of Alexander Graham Bell, Thomas Edison and Henry Ford.

Audience Segmentation Lessons from Google Plus

Convince & Convert

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Ottawa's eWomen Network: 19 Oct ? Arc Hotel | Sherrilynne Starkie

Sherrilynne Starkie

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LOOKK: Community That Connects Designers With Consumers


Tweet Social media is used in different industries in different ways. So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs.

Steve Jobs, Marketing Genius

Geoff Livingston

Now it really is time to eulogize Steve Jobs. Perhaps the best thing to say is thank you for all the great innovation he brought to this world. There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar.

The End Of Change. The End Of Unusual.

Twist Image

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are proposing that the world has changed and that it's no longer business as usual (my hand is raised as I bow my head with guilt).

A World Gone Social

Learn how companies must adapt to survive.

Go Behind The Numbers To Determine Success

Diva Marketing Blog

How do you determine business success? Not only in marketing communications but in customer service or even with nonprofit programs. Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . "Ah, Ah, " I might say.

In social media, cluttering the space, confuses the topic

Direct Marketing Observations

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. She’s 14. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. I got a standing ovation for that one. I didn’t get a standing O from my daughter however.

Online Classifieds-Is It A Winner Takes All Market?

Atom Thought

I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because. many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions.

Mailed vs Email Greetings for the Holidays

Small Business Mavericks

The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses? According to the Greeting Card Association (GCA), approximately 7 billion greeting cards are purchased annually in the U.S.,

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Thank You Steve

Bare Feet Studios

First, mahalo to Apple for giving us such a stunning home page in honor of Steve’s passing from this world. I am bursting with feelings tonight as I write this post. Which could go in so many directions.

Are you a chult? 10 Ways to Become a Chult

Engaging Brand

The business world can be frantic, it can drain energy if you let it. To be successful I find that you need to combine the innocence of the child with the wisdom of age.a chult' strategy! The curiosity of a child with the knowledge of an adult. . The wonder of a child with the sense of an adult.

Are You Blogging Just Like Everyone Else?


It’s a paradox. The pundits encourage bloggers to find a niche, think differently, and say something unique and valuable. Then they give us standard formulae for producing content, as if your unique voice, approach, readership, and topic will be neatly addressed by a preselection of three or four formats. The formats. In editing the content at ProBlogger and FeelGooder, I receive posts in the same few styles over and over and over (and over). These are the most common. The personal story.

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Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur War on the inane Wiley Miller


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.