Social Media Today

JUNE 17, 2025

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News 184

News Influencer Press Release Report 184

Jon Loomer

JUNE 17, 2025

There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements, naturally, needed to be updated. Here’s what you need to know… The New Requirements Value optimization, of course, allows advertisers to have the algorithm prioritize the value of events (Return On Ad Spend) rather than the number of purchases.

Eventful 78

Eventful Conversation Course Advertising 78

Social Media Today

JUNE 17, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Will E

Collaboration 148

Collaboration YouTube Press Release Brands 148

Buffer Social

JUNE 17, 2025

I recently hopped a six-hour flight from Lagos to attend my very first international conference: SXSW London. Full disclosure — I had no idea what I was walking into. You might know South by Southwest from its annual Austin takeover: wall-to-wall tech demos, indie film premieres, breakout music acts, and enough brand activations to fill a small city.

Exercises 63

Exercises Film Energy Authentication 63

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Social Media Today

JUNE 17, 2025

Meta's leaning further into the Reels format.

Video 195

Video Facebook 195

Sprout Social

JUNE 17, 2025

We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, we’re tackling the increasingly-divisive unhinged brand persona. Brands everywhere are breaking away from overly polished, conventional posts, making seemingly “authentic”—and certainly chaotic—content the crux of their strategy.

Marketing 112

Marketing Loyalty Authentication Discount 112

Oktopost

JUNE 17, 2025

In this fire-round episode of Behind the Post, Hilary takes on the most heated debates in B2B social, from whether timing still matters to the fate of hashtags in 2025. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Even if you don’t think you need the breather, take the breather.” Hilary Engel has been there, posted that.

B2B 71

B2B Social Media Social Media Management Hashtag 71

Social Media Today

JUNE 17, 2025

Meta's latest AI-powered ad tools provide more options for creative generation.

Tools 161

Tools Video 161

Social Media Today

JUNE 17, 2025

YouTube's new shopping button for Shorts will enable custom placement on screen.

YouTube 152

YouTube Communities 152

Social Media Today

JUNE 17, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Threads Adds E

Engagement 129

Engagement Press Release Privacy Newsletter 129

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