Does Meta’s Advantage+ Campaign Setup Impact Targeting Control?
Jon Loomer
MAY 5, 2025
Does Meta’s streamlined Advantage+ Campaign setup for Sales, Leads, and App objectives eliminate targeting control that we once had with original audiences ? This is the claim I’ve seen from many advertisers. Let’s investigate. If you have the new campaign setup, this is what you’ll see when creating a Sales campaign… The prior version would have given you the option of Advantage+ Shopping (which is being phased out ) or a manual sales campaign… Advantage+ is
Let's personalize your content