Sun.Apr 27, 2025

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Qualitative vs Quantitative marketing intelligence: Marketers need both

Oktopost

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Its all about gathering data from various sources, like social media, email nurture programs, or corporate PRs, and using that data to understand what are competitors are saying and why.

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How to Align Your SEO Process With AI Discovery [Infographic]

Social Media Today

Some pointers on how to evolve your SEO strategy to align with AI-based discovery.

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Incremental Attribution Added to Compare Attribution Settings

Jon Loomer

There’s another update to Incremental Attribution. This could be super useful… Compare Attribution Settings When you compare attribution settings , you may have a new “Advanced” option for Incremental Attribution. Only the advertisers who have access to Incremental Attribution will see this when comparing attribution settings.

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LinkedIn Shares Insights into AI Adoption, and Tips on How to Integrate AI Tools

Social Media Today

New data from LinkedIn on the business benefits of AI adoption.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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X Provides Explanations of Common Reach Restrictions Amid Accusations of Shadowbans

Social Media Today

In all likelihood, X is not actively restricting your posts. Probably.

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xAI Seeks New Funding, Which Will Help to Secure X

Social Media Today

With X and xAI's funding now intertwined, any win for xAI is a boost for X.

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