Thu.Apr 17, 2025

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Conditional Formatting in Ads Manager

Jon Loomer

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In the version that I have, it’s found by clicking the arrows at the top of the Cost Per Result column.

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Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

Social Media Today

Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.

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How I Prepared for a Month of Social Media Content in One Day

Buffer Social

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.

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YouTube Shares Tips on How to Convert Long-Form Content into Shorts

Social Media Today

Some pointers for your YouTube strategy.

YouTube 199
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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Aha Community’s Astonishing 4,933% Growth: How Korea’s Reddit Is Changing Online Dialogue

Bill Hartzer

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Founded with the aim of turning everyday knowledge into tangible value, Aha Community has achieved an astonishing 4,933% growth in revenue over just three years.

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Instagram Launches ‘Blend’ Reels Sharing Feature

Social Media Today

A new way to encourage engagement around Reels content.

Features 198

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xAI Adds Memory to Grok to Personalize Future Responses

Social Media Today

Another update for X’s AI chatbot.

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Full Throttle: Decoding the Mechanics of Car Battery Chargers

The Realtime Report

Full Throttle: Decoding the Mechanics of Car Battery Chargers Imagine a world where every day felt like a race against time, where every second counted, and speed was of the essence. In the fast-paced realm of automobiles, the unsung hero often remains the humble car battery charger. It waits patiently, ready to spark life into your vehicle when you need it most.

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Pinterest Adds New Badge to Showcase Your Pin Marketing Knowledge

Social Media Today

A new way to showcase your Pin ads knowledge.

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Publishers Seeing Increases in Referral Traffic from Facebook in March

Social Media Today

Facebook’s change in approach to political content appears to be driving more referrals to publisher sites.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Renews Content Partnership with MLS

Social Media Today

The deal will see the soccer league continue to post exclusive content to the app.

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