Mon.Apr 14, 2025

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Flexible Ad Format: Why I Use It and How You Can Too

Jon Loomer

Meta introduced Flexible Ad Format in 2023. It seems that very few advertisers use it, but I’ve found it to be an excellent option. I’m certain that the main reason advertisers don’t use it is confusion. While the basic function of Flexible Ad Format is nearly indistinguishable from Dynamic Creative , both options exist. Advertisers also tend to have the wrong reasons for using it , and they’re disappointed when discovering it’s a bad creative split testing option.

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Report Looks at Best-Performing LinkedIn Post Types for 2025

Social Media Today

Some new insights to help guide your LinkedIn posting strategy.

LinkedIn 199
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How to Share Instagram Feed Posts to Stories: 3 Simple Steps

Buffer Social

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my Instagram stories helps my most engaged followers (read: my mom) see my Instagram content, which might not have popped up on their feeds yet.

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ChatGPT and Threads Maintain Download Momentum in March

Social Media Today

The latest app download charts via AppFigures.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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LinkedIn Expands its Top-of-Feed News Banner to More Regions

Social Media Today

LinkedIn’s expanding its news banner to users in Australia and the U.K.

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Meta Begins Training its AI Tools on EU User Data

Social Media Today

Meta’s been battling EU regulations to enable expanded AI training.

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TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

Social Media Today

Some new control options for your TikTok ads.

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