Flexible Ad Format: Why I Use It and How You Can Too
Jon Loomer
APRIL 14, 2025
Meta introduced Flexible Ad Format in 2023. It seems that very few advertisers use it, but I’ve found it to be an excellent option. I’m certain that the main reason advertisers don’t use it is confusion. While the basic function of Flexible Ad Format is nearly indistinguishable from Dynamic Creative , both options exist. Advertisers also tend to have the wrong reasons for using it , and they’re disappointed when discovering it’s a bad creative split testing option.
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