Wed.Apr 09, 2025

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The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social Media Strategies Summit

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick Verlaney Director of Social Media at Merkle US and featuring insights from Andrea Howard , Director of Social Media and Influencer Marketing at Kendra Scott Jon

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.

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How to Make a Great Social Media Report

Ignite Social Media

Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. If you dont know where to start when building a social media report, we have a few tips to help take your reporting efforts from a waste of server space to invaluable. Have A Measurement Plan A report without a measurement plan is just numbers and charts without meaning.

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LinkedIn Shares Video Creation Tips to Maximize Engagement

Social Media Today

Some pointers from LinkedIn on how to create standout vide content.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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How to get social audience insights: listening prompts for every industry

Sprout Social

Millions of social posts flood the internet every day. So how do you cut through the noise and find the social audience insights that matter to your brand? With the right social listening tool , thats how. A simple Google Alert wont cut it anymore. To stay ahead, you need a strategic, industry-specific approach. Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entir

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YouTube Shares Tips on How to Create Engaging Shorts

Social Media Today

Some tips to help you tap into the growth of YouTube Shorts.

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YouTube Announces Support for New Push to Combat AI Deepfakes

Social Media Today

YouTube's announced its support for the NO FAKES Act.

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How Social Listening Helps Financial Service Providers Create Personalized Products

Keyhole.co

Pew Research Center reports that Facebook is one of the most popular social media platforms in the United States, with half of American adults also active on Instagram. But, how many of them are using their social media to talk about money and ask for financial advice? Are you listening to them? More importantly, are you listening to them in a way that can drive business growth and boost engagement?

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X Tests Expanded DM Functionality, Including Full Encryption and File Sharing

Social Media Today

X is looking to move forward with its revamp of in-app messaging.

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Studio Ghibli and Gen Z: A digital (and cultural) renaissance?

Audiense

Recently, a friend sent me the below image - based on a photo of the two of us, with our two babies born a few months apart. In addition to being a very sweet memory, what struck me most was the artistic side of it. Having studied a bit of art during my cultural communication studies, I immediately recognized the graphic style of Studio Ghibli.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Launches Expanded Creator Incentive Program to Fend Off Advances From Instagram

Social Media Today

As Meta comes for TikTok stars, the platform is offering new incentives to keep them around.

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Social Media Posting Resources

Sprout Social

Sprout Social leverages AI to assist brands in finding their optimal posting times on social media. Discover several resources to help you.

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X Announces NBA Portal Ahead to Encourage Sports Engagement

Social Media Today

Sports are the most discussed topic on X.

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Snapchat Shares New Data on How Happiness Drives Snap Ads Response

Social Media Today

Snapchat's latest report looks at how joy can be a driver of Snap campaign resonance.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.