Tue.Mar 18, 2025

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What to Do About Targeting?

Jon Loomer

Should you use detailed targeting or lookalike audiences? Or should you go completely broad ? If youre optimizing for any type of conversion, dont overthink this. It shouldn’t be that complicated. Let’s discuss… Your Options If Advantage+ Audience is on, these targeting options are suggestions. Based on my tests , Meta may completely ignore them to get results.

Energy 108
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YouTube Tests Handy New Shorts Editing Display

Social Media Today

The updated editing UI will show you when you're encroaching on in-app display elements.

YouTube 179
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Post Performance Report: Influencer partnerships that go beyond social media

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

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Oracle Firms as TikTok’s Likely Partner in US

Social Media Today

Oracle seems to be the US government's preferred partner, though the details remain incomplete.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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The rise of marketing intelligence: Why CMOs and marketing leaders need competitive insights to stay ahead

Oktopost

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. Every day, brands fight for attention in the inbox, on LinkedIn feeds, in search rankings, and across industry events. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B 62
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Meta Reports That its Llama Language Model Has Been Downloaded a Billion Times

Social Media Today

Meta's Llama model is now powering a range of AI projects.

Report 173

More Trending

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LinkedIn Adds Another In-App Puzzle Game

Social Media Today

LinkedIn says that 80% of games players return to the game within a week.

LinkedIn 155
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Understanding the Role of a Dispute Solicitor in Business Conflicts

The Realtime Report

Understanding the Role of a Dispute Solicitor in Business Conflicts What happens when things go wrong with a business deal? A handshake cannot rectify broken contracts, unpaid invoices, or disputes over partners. When issues arise, businesses need to seek dispute solicitors who can help the corporation resolve disputes judicially through either mediation or negotiation.

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Report Finds Community Notes Fail to Address Proven Misinformation on X

Social Media Today

As Meta launches the first Community Notes in its apps, another report finds significant flaws in the process.

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Three Ways Women Stop Workplace Chaos from Ruining their Peace

For Real Social Workers

Welcome to For Real Social Workers Online Magazine, where we explore practical strategies for women to cultivate and maintain inner peace in today’s demanding workplace. In a world where professional pressures seem to multiply daily, finding your center isn’t just a luxury. It is essential for both your wellbeing and your success. In today’s episode, we’ll dive into three powerful approaches that can transform your work experience.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Announces Participation in New Youth Digital Wellbeing Project

Social Media Today

The program will see more collaborative development of digital education content.

Project 149
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Snapchat Shares Insights into How to Connect with Film and TV Fans in the App

Social Media Today

Snapchatters are highly engaged with film and TV content.

Film 144
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YouTube Tests Option to Remove End Screens from Clips

Social Media Today

It seems like a minor thing, but some people really don't like them.

YouTube 143