Tue.Feb 15, 2022

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

You may want to target your most valuable website visitors with Facebook ads. One way to do this is by creating an audience based on event frequency. While targeting the broadest audience possible is popular these days, there are absolutely times to consider targeting a smaller, more valuable audience, too. When you do, this is the type of targeting that you should use.

Eventful 200
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Science-Based Emotion Regulation Skills You Need to Know.

Janet Fouts

When we can be effective with regulating our emotions we just feel better–in that moment and in the future too. Ah, but when we don’t do such a great job managing our emotions, we may rely on unhealthy strategies like avoidance, substance abuse, or overeating. While that strategy may make us feel good in the short term it will feel worse in the longer term.

Skills 177
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Best known for quirky little vids set to music and sound effects, its format gives both amateur and professional users plenty of room to be creative. TikTok's popularity has exploded since its 2016 inception.

Trends 147
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Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins

Social Media Today

Pinterest says that user interest in Idea Pins is growing, which could present a good opportunity for audience engagement.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Best Branded Social Media Content of Super Bowl LVI

Likeable

Alright, it’s that time of year again! . Everyone knows the Super Bowl is famous for its TV commercials (some spots this year sold for up to $7 million !), but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday?

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Facebook Renames 'News Feed' to Just 'Feed' to Avoid Potential Confusion

Social Media Today

The change will not change how the Feed works, nor have any impact on the Feed algorithm.

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More Trending

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TikTok Launches New Brand Safety Center to Provide a Central Hub for its Various Resources

Social Media Today

As it looks to maximize its business opportunities, TikTok has launched a new hub for its various brand safety tools and projects.

Resources 155
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New Survey Reveals Americans Spend 5 Hours And 42 Minutes on Their Devices Each Day

The Realtime Report

New Survey Reveals Americans Spend 5 Hours And 42 Minutes on Their Devices Each Day. A new survey conducted by Optimum has revealed the amount of time Americans spend on screens each day. One in ten Americans spend up to 8 hours on a screen per day. 10% of Millennials and 10% of Gen Z spend 12+ hours on their screens every day. Millennials spend the most time on their screens, averaging 6 hours and 18 minutes per day.

Survey 91
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Twitter Expands New 'Safety Mode' Auto-Block Option to More Users

Social Media Today

Twitter's new Safety Mode could be a simple way to avoid the psychological impacts of 'Cancel Culture'

Twitter 149
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#434: Thriving As An Introvert In An Extrovert Career

Amy Porterfield

I’m living proof that introverts can be successful online entrepreneurs Here’s one thing that may surprise you about me… I’m an introvert to my core. I know, I know. You’re probably thinking, “But Amy, you host a podcast! You do Facebook Lives all the time! You do in-person events with tons of people watching you! […]. The post #434: Thriving As An Introvert In An Extrovert Career appeared first on Amy Porterfield | Online Marketing Expert.

Hosting 106
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update

Social Media Today

Apple's ATT update has caused some major headaches for Facebook and Instagram advertisers.

Apple 151
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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work.

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LinkedIn Announces 2022 'Forward' Conference for HR Professionals

Social Media Today

LinkedIn's bringing back its HR trends conference for 2022.

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How audience intelligence can grow the music & events industry

Audiense

Since everything has shifted online, it is becoming increasingly difficult to get heard amongst the online noise. Now, more than ever, businesses must not cut corners and ensure they understand exactly what their audiences want. Personalisation is the key to success. Whether you are a festival fan keen to get back to your regular events, or work in the ever-growing music industry, there’s plenty to learn.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What are LinkedIn Audio Events? Everything You Need to Know

Hootsuite

If the last two years have taught us anything, it’s that digital connection is essential. While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. From attending webinars to hosting virtual happy hours , there are so many ways to connect online.

Eventful 104
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How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process

Buffer Social

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that launching this type of product-based company required capital.

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10 Best Password Manager Extensions for chrome in 2022

Tweaklibrary

Remembering multiple passwords is not easy and we often miss-match the passwords for various sites and end up resetting them. To remember passwords, we use sticky notes or write them on a notepad and save it on the drive. This way we leave the loopholes for intruders to steal our sensitive information that can be used anywhere and anyone. To stop this, there is a need for a dedicated tool that will save all the passwords in it and you only have to remember a master password to get all your passw