Jon Loomer
OCTOBER 12, 2021
Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. When used properly, this can lead to more profitable ads. The primary bid strategies are as follows: Lowest Cost. Cost Cap. Bid Cap. Minimum ROAS. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies.
Ignite Social Media
OCTOBER 12, 2021
The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
OCTOBER 12, 2021
The program will provide direct funding and support for emerging audio social creators.
Forbes Social Media
OCTOBER 12, 2021
Sean “Jacksepticeye” McLoughlin's annual Thankmas holiday fundraiser will launch in early December, taking on homelessness and supporting innovative charity New Story. The campaign, backed by Tiltify and Real Good Touring, hopes to double the nearly $5 million Thankmas raised in 2020.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
OCTOBER 12, 2021
Twitter's new Carousel Ad format provides more capacity to showcase specific elements, and segment responses.
Hootsuite
OCTOBER 12, 2021
TikTok recently hit 1 billion global monthly active users. And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Likeable
OCTOBER 12, 2021
Vistaprint was looking to promote their recent acquisition of global creative platform 99designs. To help drive new users to the 99designs website, they wanted to connect with small business owners and entrepreneurs with influence. We knew that users on the social audio platform Clubhouse ( here’s an explainer if you don’t know what Clubhouse is) were incredibly engaged and loyal, some even spending as many as 8 hours at a time on the app. .
Social Media Today
OCTOBER 12, 2021
The update will make it easier for more businesses to utilize Instagram Reels ads.
Forbes Social Media
OCTOBER 12, 2021
Harris, who also chairs the National Space Council, was further criticized for appearing to lack in-depth knowledge on the subject of space exploration.
Social Media Today
OCTOBER 12, 2021
TikTok's latest guide looks at how auto marketers can make best use of the app for their promotions.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
WebInKnow
OCTOBER 12, 2021
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me after was well organized because I could control how much time I spent with it.
Social Media Today
OCTOBER 12, 2021
The option will make it easier to essentially switch off Twitter's feed algorithm.
Tweaklibrary
OCTOBER 12, 2021
Up until sometime back, users had a notion that malware could not infect Mac and it was confined to Windows computers only. But, let us tell you that various kinds of malware are targeting Mac as well. So much so that some are even able to invade Mac’s defenses and others are constantly banging the new Mac developments such as Apple’s M1 processor.
Hootsuite
OCTOBER 12, 2021
The pandemic brought remote work to life to a scale never seen before. As it continues, organizations are increasingly asking: What should a return to the office actually look like? Some have gone fully remote. For others, working from home was only temporary. But workers are increasingly making their wishes known; Many want to stay remote—at least some of the time—and companies have to figure out how to adapt.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
OCTOBER 12, 2021
If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers have a fun, stress-free, entry-level role. But that’s simply not true. With the goal of highlighting the realities of working in marketing, Social Media Tea provides an outlet where social media and digital marketing professionals anonymously spill their secrets, their frustrations, and their experiences.
The Realtime Report
OCTOBER 12, 2021
Factors to Consider When. You’re Buying a Condo. Purchasing a home in a condo building involves some extra considerations that typically don’t factor into buying a single-family home. Rather than reviewing only the physical condition of a home, purchasers need to get a sense of the physical condition and upkeep of an entire building. Also, they have to do some due diligence about a building’s management and financial status.
Social Media Today
OCTOBER 12, 2021
With over half of all basketball fans in the US active on Snapchat, the app presents significant opportunity for tie-in campaigns and promotions.
Social Media Today
OCTOBER 12, 2021
Halloween hype is rising on TikTok, which could present new opportunity for your promotions.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Expert insights. Personalized for you.
202 
Let's personalize your content