How to Use Minimum ROAS Facebook Bid Strategy
Jon Loomer
OCTOBER 7, 2021
If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS? Return on Ad Spend (ROAS) is calculated as (Purchase Value)/(Ad Spend).
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