Thu.Oct 07, 2021

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How to Use Minimum ROAS Facebook Bid Strategy

Jon Loomer

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS? Return on Ad Spend (ROAS) is calculated as (Purchase Value)/(Ad Spend).

Strategy 201
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Facebook Announces New $10 Million Funding Program for VR Developers

Social Media Today

Facebook's looking towards the next stage of digital connection, and playing a key role in facilitating new social and engagement activities.

Facebook 215
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How To Analyse Twitter Data | Twitter Data Analysis Guide

Audiense

Your brand is on Twitter and publishing content regularly. And you’ve even set aside a budget to manage the platform, with a well-defined strategy that works…or at least seems to work. But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact.

Data 148
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Google Shifts AdSense to First-Price Auction to Better Align with Other Ad Exchanges

Social Media Today

The change will add more transparency to the AdSense process, and better enable Google to compete with other exchanges.

Adsense 216
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[PODCAST] Develop yourself by seizing opportunities when they arrive

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Hosting 148
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TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

Social Media Today

The new partners will help brands create effective, engaging music-based approaches for their TikTok campaigns.

Marketing 216

More Trending

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Facebook Outlines Advances in Connectivity, as it Works to Connect the Next Billion Users

Social Media Today

Facebook continues to add more users by investing in broad-scale connectivity initiatives around the world.

Facebook 206
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There’s A Brewing Battle Among Conservatives Over Facebook Whistle-Blower Frances Haugen

Forbes Social Media

GOP politicians see former Facebook employee Frances Haugen as a catalyst to enact new rules on Big Tech. Right-wing media figures view her as a threat to their businesses.

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Facebook Announces 2021 Communities Summit, Launches New, $350k Community Awards Program

Social Media Today

The summit will give community leaders a chance to learn more from Facebook about how to build their groups.

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At Least 4 Groups Have Been Using PayPal And GoFundMe To Fundraise For Ivermectin, Covid Misinformation

Forbes Social Media

Most online financing sites have rules prohibiting such groups, but they're struggling to contend with an enduring network dedicated to false content.

Groups 98
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Pinterest Launches 'Pinterest Havens' Mental Health Support Project

Social Media Today

The project aims to provide Pinners with tips and tactics to reduce mental stress.

Project 216
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Facebook Reaches For A Distraction With A $10 Million Metaverse Prize

Forbes Social Media

Beseiged by a whistle-blower scandal, the social network would like to shift the conversation to its virtual reality intiative.

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Facebook Adds New Assistance and Awareness Resources for World Mental Health Day

Social Media Today

Facebook's added a range of new resources to provide support and assistance.

Resources 209
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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Julie Preiss, CMO of Appgate takes the hot seat. Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss. Julie has nearly a decade of cybersecurity marketing expertise.

B2B 62
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Importance of Your Brand Experience on Social Media

Digimind

73% of customers view brand experience as an important factor in their purchasing decisions, behind price and product quality.

Brands 82
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[Video] Transform Your Life with Mindfulness

For Real Social Workers

Anger, despair, and sadness are so prevalent today. The never ending pandemic and constant negativity affects us and our families. Mindfulness is a practice (and lifestyle) that can transform how you respond to the world around you. In this video replay of “Stress Talk” with Marcyline, I will discuss the practice of mindfulness and share the benefits.

Video 52
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Tips for When You Can’t Blog

ProBlogger

The post Tips for When You Can’t Blog appeared first on ProBlogger. Photo by Daniel Jensen on Unsplash. Have you ever come across a blog that posts more about why they don’t post than anything else? I hesitate to write about this method of ‘letting your blog go’ because I know that most bloggers do go through stages when they struggle to post to their blog due to legitimate reasons (sickness, death in family or some other life crisis).

Tips 40
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TangleBot- Android Malware You Need To Know About

Tweaklibrary

Malware targeting Android devices like Joker malware , MobSTSPY have become very common. In this respect, a new malware strain called TangleBoat is out in the wild. The malware, through unsuspecting means, is planted in the user’s device to steal data and record activities. First surfaced in September, the Android malware targeted users by sending fake information about COVID-19 vaccination appointments.

SMS 19
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Tips for When You Can’t Blog

ProBlogger

The post Tips for When You Can’t Blog appeared first on ProBlogger. Photo by Daniel Jensen on Unsplash. Have you ever come across a blog that posts more about why they don’t post than anything else? I hesitate to write about this method of ‘letting your blog go’ because I know that most bloggers do go through stages when they struggle to post to their blog due to legitimate reasons (sickness, death in family or some other life crisis).

Tips 36
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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. But which online event marketing ideas can help you drum up increased registration and engagement? According to a recent study , marketers leverage social media, email, websites, and ads to drive registrations to their virtual events.

Eventful 207
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Tips for When You Can’t Blog

ProBlogger

The post Tips for When You Can’t Blog appeared first on ProBlogger. Photo by Daniel Jensen on Unsplash. Have you ever come across a blog that posts more about why they don’t post than anything else? I hesitate to write about this method of ‘letting your blog go’ because I know that most bloggers do go through stages when they struggle to post to their blog due to legitimate reasons (sickness, death in family or some other life crisis).

Tips 35
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Global Investors Tune in As Live Video in Ecommerce Takes Off 

The Realtime Report

Global Investors Tune in As Live. Video in Ecommerce Takes Off . Live video shopping SaaS platform SWIRL has raised $250,000 in a pre-seed funding round led by global strategic investors and angels based in the US, Singapore, Middle-East and Europe including Gaurav Agarwal (Freedom Financial Network), Asheesh Khaneja (ex-IBM), Siddarth Razdan (FirstBridge Fund), Vineet Sharma (Dentsu) and Nirmal Shah (Prism Advisory) among others.

Video 163
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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72 Beautiful Instagram Story Templates (And How to Use Them)

Hootsuite

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories.

Template 145
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Guide to using inclusive language for your brand and business

Sprout Social

Diversity, equity and inclusion (DEI) have been hot topics these last few years. While they’re certainly not new subject areas, companies and organizations are paying closer attention to their DEI efforts both internally and externally. Using inclusive language is more than making your social media posts more accessible. It also applies to your internal communications, job post descriptions, marketing emails and general customer interactions.

Brands 126
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How To Make Your Georgia Trucking Business Succeed

The Realtime Report

How To Make Your Georgia. Trucking Business Succeed. Almost every company requires facilities to transports its goods and sales. That’s what makes trucking businesses one of the most profitable businesses in the market today. Although every business has its pros and cons, the most crucial element is its management. Many trucking companies tend to suffer downfalls because of their inability to provide validity.

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Possible Ways To Recover Corrupted Files – All Hope Is Not Lost

Tweaklibrary

We have discussed ways you can recover files from a damaged hard drive. But, what if the files themselves have become corrupt and you have deleted them? Can you get back your files now? The data on your computer is precious. But, its health is something that is not within your control, and here is what we mean, your files and folders can get corrupt.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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2021 Social Media Benchmark Report: 4 Takeaways for Your Social Refresh

Convince & Convert

Take a peek into the Convince & Convert team messaging threads and you’ll find us sharing all sorts of research and new data. In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . You can stop reading now if that’s all you need to refresh your social content plans.

Report 209