Thu.May 27, 2021

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Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling

Social Media Today

Facebook has provided an overview of its evolving approach to marketing mix modeling, which could soon provide new ad targeting opportunities.

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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. The Addition of App Transparency Tracking. Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook.

Privacy 155
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Trending Sources

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TikTok Publishes New Marketing Guide for SMBs

Social Media Today

TikTok has published a new, 60-page marketing guide, designed to help SMBs make best use of the platform.

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[PODCAST] Understanding different dialects of the insight language

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pinterest Provides an Overview of Content Removal Trends in the Second Half of 2020

Social Media Today

Pinterest has provided an update on its content moderation efforts, highlighting the key issues and concerns in the app.

Overview 202
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#378: Could A 4-Day Work Week Fit Your Business? 

Amy Porterfield

If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing. When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week […]. The post #378: Could A 4-Day Work Week Fit Your Business? appeared first on Amy Porterfield | Online Marketing Expert.

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Facebook Lookalike Audiences: How to optimize ads to reach new customers

Sprout Social

Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. But navigating the numerous targeting options and factors can be downright daunting. That’s where Facebook Lookalike Audiences are a game-changer.

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LinkedIn Shares Tips on Effective Brand Marketing Approaches in New Guide

Social Media Today

LinkedIn has published a new guide to effective branding and brand outreach in the app.

LinkedIn 216
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Lack Of Financial Literacy Leaves Brits Struggling with Basics of Pensions, Investments and Savings

The Realtime Report

Lack Of Financial Literacy Leaves Brits Struggling with Basics of Pensions, Investments and Savings. One third of Brits say mental health has suffered trying to understand finances. Gen Z more likely to learn about finances from social media than family. 88% of Brits do not feel confident in their financial literacy. A new study has revealed how a lack of financial education has left people across the United Kingdom confused by their own money with detrimental effects on their confidence, ment

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Twitter's Coming 'Twitter Blue' Subscription Offering is Slowly Taking Shape

Social Media Today

Twitter's coming subscription offering is slowly taking shape.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitch marketing cases: how brands get settled in Gamer Wonderland

Awario

Some marketers feel that Twitch is about esports and gaming only. On the other hand, this streaming platform attracts millions of people daily. It makes Twitch suitable for successful marketing campaigns. In this article, we consider the perks of Twitch for brand promotion by examples of real case studies.

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Clearview AI — The Facial Recognition Company Embraced By U.S. Law Enforcement — Just Got Hit With A Barrage Of Privacy Complaints In Europe

Forbes Social Media

The firm claims to have over 3 billion faces in its database, many controversially acquired from public web sources and social media.

Privacy 100
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As with all such agreements, there should be two copies.

Writtent Blog

In 1980, Xerox announced the 5700 laser printing system, a much smaller version of their 9700, but with revolutionary touch screen capabilities and multiple media input (word processing disks, IBM magcards, etc.) and printer ‘finishing’ options. This product was allegedly never intended to make the commercial markets due to its development cost, but rather to show the innovation of Xerox.

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Photo App Poparazzi Set To Reach $100 Million-Plus Valuation In Benchmark-Led Round Days After Launch

Forbes Social Media

Buzzy photo app Poparazzi is set to be valued at $135 million in a Series A funding round led by VC firm Benchmark that could pour up to $20 million into the new app.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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12 Tips for Affiliate Marketing to Help You Monetize Your Blog

ProBlogger

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll tell you what it is and how it works, and then give you 12 tips you can use to earn more from this type of monetization.

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Sound Not Working on a Mac resolved

Tweaklibrary

Whatever the case be, here’s what you need to do to fix sound on Mac. Audio playback and sound issues have become a common problem for Mac users. The sound not working issue mostly happens after updating the macOS or installing a new audio device. Luckily, there are solutions to fix Mac audio not working. In this post, we will discuss everything about them and will also answer why the sound is not working on my Mac.

Module 21
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We’re Shutting Down the Entire Company for a Full Week—Here’s Why

Hootsuite

In 2020, as the pandemic surged across the globe, we went home. In-person interactions were cancelled, each to be replaced by a digital counterpart. By January 2021, the average internet user had accounts on 8.4 different social media platforms and was spending two hours and 25 minutes on social media every day (with seven hours total spent on the internet across all devices)—proving that the lines between the “real” world and its virtual parallel were now more blurred than ever.

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What’s New in Social BI: Data Sources, Charts, and Exports

Oktopost

Today marks 8 months since we launched Oktopost’s Social BI , a ground-breaking tool for B2B social media reporting. We envisioned and designed Social BI to help you track data that matters to your business and report in a way that’s tailored to your marketing goals. And you loved it! We’ve been working on adding new functionalities to make your reporting experience even more robust and flexible.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Cites Russia And Iran As Its Top Sources Of Disinformation [infographic]

Forbes Social Media

Facebook has published its new Influence Operations Report which shows that Russia and Iran are its top sources of coordinated fake activity.

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In principle, the two names should be the first on the agreement.

Writtent Blog

A larger question for people involved in an adoption is what type of contact is covered by a PACA? The short answer is whatever type of contact the parties agree to; anything from an exchange of letters and photographs to an annual visit between the child and members of his/her biological family. A PACA is just one part of an adoption. Adoptions are wonderful, complex and challenging all at the same time.

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Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?

Hootsuite

Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. (Whether it brings you meaning and bliss in real life, we’ll leave up for debate. I’m personally pretty certain my life would improve significantly if I had enough cash to purchase the McBarge , but I digress.). While running an ad campaign on Twitter (or any social platform for that matter) might get your post in front of the right eyeballs, there’s no guarantee