Wed.Apr 14, 2021

Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads

Social Media Today

Google is adding some new insight and optimization tools to Google Ads to help marketers tap into emergin trends

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Will marketing become more human thanks to technology?


Let’s ask the question again: will marketing become more human thanks to technology? For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch.

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Trending Sources

Instagram Will Enable Users to Choose Whether They Want to Hide Post Like Counts in New Test

Social Media Today

Instagram chief Adam Mosseri has announced a new test that will enable users to choose whether they want to hide post like counts

Marketing mistakes in working with social media in B2B


If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter Outlines Evolving Approach to Algorithms as Part of New 'Responsible Machine Learning Initiative'

Social Media Today

Twitter has outlined how it plans to address algorithmic performance, including bias, as part of a new project

More Trending

Facebook Shares New Insights into Social Media and Online Shopping Activity During Ramadan

Social Media Today

Facebook has published a new guide for marketers looking to connect with audiences during Ramadan

Kevin Bobowski on Empowering Creative Outcomes Over Tactical Activities


Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Facebook Provides Tips on Effective Brand Performance Measurement in Latest 'Social Skills' Video

Social Media Today

Facebook has published the latest video in its 'Social Skills' social media marketing insights and education series

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The Benefits of Good IT Service for Small Companies

The Realtime Report

The Benefits of Good IT Service for Small Companies. The art of running a business is a gift that some people are born with. But that ability to run a company will spread itself so thin that there will be things that will be neglected if help is not enlisted from the start.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to generate social proof for your website

Social proof is one of the most effective signals of trust you can add to your website. It can help you inspire more conversions and establish a name for yourself in the digital world. It comes in all shapes and sizes, and there are various types of social proof that you can choose to include.

58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

The Realtime Report

58% of Social Media Users Don’t Ever. Plan on Buying Influencer-Promoted Products. Many social media users actively avoid sponsored posts that seem inauthentic or uninformative.

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Seraph uses Awario to setup digital strategy for The Independent Group


The Seraph agency received a request from a political party, The Independent Group, to create and implement a promo digital campaign within a tight turnaround.

Why Care To Delete Cookies On A Browser


Unlike normal chocolate, vanilla, or any tasty cookies that you munch on, browser cookies may be tasteless, but trust us, if you are not careful with them, they can leave a very bad taste.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Reasons to Avoid Gmail and Outlook for Email Marketing


Everyone has an email address and when getting started with email marketing, so why not just start using your Gmail or Outlook account to send messages? This sounds pretty legit, but if you are about to do so, go through this article and see why every email marketer advises against it.

How to Use WhatsApp for Business: Tips and Tools


While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city.

The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight.

Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

Social Media Today

Instagram has provided some tips on how brands can make best use of user-generated content on the platform

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Case for Letting Your Social Media Managers Get Weird


It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world.

Windows 10 Power Users In For A Treat With Windows Tools Control Panel


If you are an advanced user, spend a considerable part of your day performing system maintenance and administration, you are in for a treat! Microsoft is further going to empower power users with more tools. So, what new things are we going to see? We’ll discuss all of that in this blog, so read on!

A Business Guide to Pinterest [Infographic]

Social Media Today

Looking to get a better understanding of the marketing opportunities on Pinterest? Check out this graphic

Twitter To Study Whether Its Algorithm Causes Unintentional Harms

Forbes Social Media

The company will first study if its image-cropping tool is biased against users with darker skin. Business /business Business /business Innovation /innovation Social Media /social-media Breaking breaking-news

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

7 Practical Tips to Optimise the Results of Social Media

Razor Social

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have?

Bernie Madoff's Passing Openly Mocked On Social Media

Forbes Social Media

After the Federal Bureau of Prisons confirmed that Madoff passed away, the news was greeted with open condemnation and mockery on social media. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

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Fan Reaction To New Game Of Thrones Season 8 Trailer Suggests A Winter Of Discontent

Forbes Social Media

It was the winter of discontent across social media this past week as fans of HBO's critically acclaimed fantasy series Game of Thrones shared their reaction to a new trailer for the less than acclaimed eighth and final season.