The Basics of A/B Testing on Social Media
Likeable
JULY 29, 2020
Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . What is A/B Testing? . A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials.
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