NEW YORK, NY - MARCH 2: A banner announcing Now Serving Breakfast is shown outside a Wendy's ... [+]
The complaints are cheeky but honest. And possibly a bit brutal.
In reading through the replies on Twitter about Wendy’s offering breakfast nationwide, social media followers are a bit divided. Is it better than what McDonald’s offers? Possibly. Does every shop offer the same options? It seems like it. In typical fashion, Wendy’s does not hold back when it comes to answering quips, although they tend to avoid complaints that seem unmerited or harsh.
Here’s the announcement tweet:
The one overarching theme that’s developing already? Ever since the fast-food chain announced they would offer breakfast (which apparently will cost them $1 billion as part of the roll-out), customers have been wondering how it would all pan out. Now we know. Some of the posters have noted the meal was not quite hot enough, and a few called out the chain for fake eggs.
One commenter said there were operational issues and had the photo evidence:
Other posters kept mentioning the previous attempts Wendy’s has conducted for serving breakfast. The operational side of making it all work is a bit confounding to the chain, they claim. At least one report suggested that the meals — if they are hot and ready and accurate to your order — are quite good.
Now for the hard part: Fighting the backlash without being too snarky.
I was surprised how many posters disapproved of the idea beyond the quality of the food. Some suggested that other chains like Burger King do a better job with breakfast, so why bother?
What makes me curious is how the chain will respond on social. Many have noted that Wendy’s and Burger King have a strong social media presence. In this case, the word “strong” means active and not afraid to post comments. I’m picturing a full social media staff, not just one person tapping away on a phone. They play it safe for the most part. Short replies where the possibility of a misspelled word is unlikely, comments that are meant for fun.
Other posters took issue with the word “lit,” per usual. We all know the original meaning had to do with being drunk, but since then it has transformed to mean excited or pumped. If nothing else, social media is a great place to be schooled in dictionary definitions and proper grammar.
My favorite official response so far?
The tweet below claims McD’s is in trouble, and Wendy’s used the hashtag #EggRIPmuffin in response. It probably won’t catch on but it’s still funny.
The end result? I’m going to “test” these social media responses tomorrow morning. Here’s hoping the meal is hotter than the social media feed.
