Mon.Mar 02, 2020

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Activist Investor Group Buys Up Twitter Stock, Seeks to Oust CEO Jack Dorsey

Social Media Today

Investment firm Elliott Management has taken a sizeable stake in Twitter, and plans to use its influence to replace current CEO jack Dorsey.

Buy 198
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Tips For Finding A Reliable Real Estate Lawyer

The Realtime Report

Tips For Finding A Reliable Real Estate Lawyer . Owning your business property is a practical and lucrative investment , but it’s not something your neighborhood real estate agent should handle. To protect your business, you need to look for a reliable real estate lawyer. Nothing adds value to your business like real property. However, purchasing commercial real estate can be intimidating if you’re new to the game.

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20+ Social Media Tools That Offer Discounts for Nonprofits

Social Media Today

Various social media management tools offer discounts for non-profits - check out this list.

Discount 211
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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

B2B 138
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Adds New Analytics Element to Creator Marketplace

Social Media Today

TikTok has rolled out some new analytics tools in its Creator Marketplace dashboard.

Analytics 206
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Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

. Welcome to the inspiration age! Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Brands that activate their audiences powered by authentic human emotional connection will win in this new era.

Content 78

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Welcome to the Inspiration Age! Is Your Content Ready?

Pam Moore

Welcome to the inspiration age! Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Brands that activate their audiences powered by authentic human emotional connection will win in this new era.

Content 78
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#SMTLive Recap: Step Up Your LinkedIn Marketing Game

Social Media Today

LinkedIn marketing was the focus of our most recent #SMTLive Twitter chat - here's a recap of the discussion.

LinkedIn 148
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Are You Feeling Lucky? Here Are The Top 10 Questions People Ask About Influencers, Answered

Forbes Social Media

From "Do Influencers Pay Taxes?" to "Do Influencers Get Free Clothes?" to "Do Influencers Work?" — there's a true lack of knowledge about the multi-billion dollar industry that is influencer marketing.

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Byte Outlines Initial Payment Process for Creators, With $250k Allocated to Payments

Social Media Today

Byte, the second coming of short-form video app Vine, has outlined its initial plans for paying creators.

Process 137
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Should Social Media Influencers Get Certification?

Forbes Social Media

The FTC expects to see more prominent disclosure when an influencer is being paid to promote a brand.

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Facebook Outlines "Smaller, Faster" Messenger on iOS

Social Media Today

Facebook has provided an overview of its new, simplified version of Messenger, which is rolling out on iOS from this week.

Overview 128
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Wendy’s Breakfast Is Hotter On Social Media Right Now Than In Real Life

Forbes Social Media

In reading through the replies on Twitter about Wendy’s offering breakfast nationwide, social media followers are a bit divided.

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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Whether your target audience is consumers, businesses or other stakeholders, without having earned media coverage as part of your marketing mix, you’re not realizing your full digital marketing potential.

News 404
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. More than 200 billion pins have been saved on Pinterest.

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From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so.

Analysis 124
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Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]

Social Media Today

Experiential marketing involves building a larger brand experience which links into your broader marketing strategy - check out these tips.

Campaign 188
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok.

Brands 145
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.