Thu.Feb 13, 2020

Snapchat is Testing a Major Redesign to Simplify In-App Navigation

Social Media Today

Snapchat is testing out a major design change, which would split the app into five sections and add a navigation bar along the bottom of the screen

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Beginners Tips for Marketing with Social Media

The Realtime Report

Beginners Tips for Marketing with Social Media. As of April 2019, there are 3.5 billion people on social media across the globe! Whether you’re trying to reach the masses or just a few blocks, marketing with social media is an absolute must in today’s digital world.

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FTC Announces New Review of Influencer Marketing Disclosures, and Potential Penalties

Social Media Today

The FTC has called for public comment on the need for new guidelines in relation to influencer marketing and product endorsements on social media

How to get More Email Signups with Instagram Marketing

Ignite Social Media

With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Expands Fact-Checking Efforts in New Partnership With Reuters

Social Media Today

Facebook has announced a new agreement with Reuters which will see the company work with The Social Network to detect and address misinformation on its platform

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Everyone loves a good story. Especially an Instagram Story. But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. Stories only exist in the Instagram feed for 24 hours, then they disappear.

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Is a Crisis Always Bad for the Brand?

Meltwater

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

Google Launches 'Emoji Kitchen' Mash-Ups to Facilitate Alternate Emoji Responses

Social Media Today

Google has launched a new 'Emoji Kitchen' tool for Android which enables users to create unique mash-ups of different emoji characters

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Feeling Lonely On Valentine’s Day? You Are Not Alone

Forbes Social Media

Here is what you can do if you are feeling alone

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Facebook Expands Data Set for Research Into the Spread of Misinformation and Its Impacts

Social Media Today

Facebook will provide a new collection of anonymized data to enable academic researchers to study the impacts of fake news and misinformation on its platform

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Can These Weird Instagram Memes Help Michael Bloomberg Unseat Trump?

Forbes Social Media

Donald Trump’s 2016 election campaign received a major boost from a savvy Facebook strategy and now Michael Bloomberg, who has mounted a late bid for the Democratic nomination, has turned to Instagram and some of the platform’s biggest meme-makers

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Facebook Launches New, Pinterest-Like App Via its Experimental NPE Team

Social Media Today

Facebook has launched another app experiment, this time focused on hobbies and gathering images of collections

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The Power of Fanocracy Free Video Training Course with HubSpot Academy

WebInKnow

Reiko and I worked with the HubSpot Academy team to create a training course based on our new Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. The course is available now and is free , however it does require registration. Marketing Fanocracy

YouTube Launches ' Project Witness', Using VR as a Tool to Raise Awareness Around Social Issues

Social Media Today

YouTube has launched a new experiment which uses VR to provide more human perspective on the impacts of youth incarceration

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 skills you need to get promoted in 2020

Sprout Social

In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems they’ll encounter along the way. The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. Skill #1: Building a strong foundation & mental strength. Going for a promotion is a big undertaking. It’s really a job within your job, and there are going to be a lot of ups and downs along the way. Take some time at the outset to make sure you’re mentally prepared for that. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. Connect with your leaders, share your intention, and make sure you are prioritizing the right things. Begin your pre-work: Get organized, starting with collecting your numbers. How are you making an impact today? How have you grown your social and digital marketing channels in the past year? How do you want to grow those numbers in 2020? One of my favorite quotes in the webinar came from Skylar right here: Organization is KEY here! A lot of the work that you put in to get a promotion happens over time, so you want to make sure you are organized and have a clear path forward. It’s a lot easier to ask for a promotion if you and your manager set the conditions for that promotion before you enter the process. One of the key ways to set these conditions is by starting with the data. It’s the only way you can directly align your work and success with business goals and impact. Sprout’s custom reports feature enables you to collect the numbers that matter in one place, which is the first step in telling the story of what you’ve done and where you’re going. Pro tip: You can even create a few different reports or dashboards, one with your own KPIs , and another with the KPIs that are the most important to your leadership. Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. What can you knock out now and show? What things will take longer but have a big impact on your career? P.S. We’ve included a prioritization matrix in the social marketing career growth template you can download for free here. Double check your reporting is setting you up for future success. Confirm you are tracking the profiles, campaigns and conversations you need to based on what your leader has shared about business goals. Begin your feedback swipe file. As you work towards a promotion, you will set goals. You will meet some—and you will miss some. When balancing all the demands within your organization gets rocky, you will want to turn to your feedback swipe file: a warm, fuzzy place with all the positive feedback you’ve received via email, on social and in-person. This encouragement goes a long way towards keeping your mental health strong and your focus clear. Next up, let’s set your big goals, commit to them and finalize your plan for social marketing growth and your promotion. Skill #2: Setting the right goals. Obviously, YOUR goal is getting a promotion…but how do you map that to your organization’s goals? Our customers have found this metrics map extremely helpful in tying social goals to business goals. When you are looking at your work, ask yourself: what is the goal of the pieces of content you’re putting out? How are you performing toward that goal? Let’s say that one of the KPIs that your boss has introduced is to drive conversion. On organic, you are going to want to be looking at things like link clicks and, on paid, cost per click. This will show that your posts are influencing action and effectively driving toward targeted CTAs. Always keep in mind the metrics that matter…which will vary based on your ultimate goal. Some of the most common goals Skylar and Paul have seen are: Driving web traffic: Click-throughs and conversions with UTMs (we covered this in-depth here). Amplification: Brand reach and earned brand mentions. Engagement: Starting conversations, finding conversations, deep interactions. More than half of marketing leaders say that developing a social strategy that supports the entire organization’s goals is one of their biggest challenges ( Sprout Social Index ). With that big challenge comes the overwhelming decision of where to start. Sometimes you need to start with an “arbitrary” goal. If you haven’t set goals on social before, the thought process could look something like this: “We’re focused on building brand awareness, so we want to use impressions as our key metric to focus on. We’re at 10,000 impressions per month today, and we want to improve that by 10% by the end of this quarter.”. Then, experiment: If you vastly exceed your goal, you know that you may want to modify your goal to make it more challenging. If you barely reach it or don’t, look at the campaigns you’re running, bring a critical eye to what could be improved and realistically assess your impressions goal with these results in mind. Competitive benchmarking and self-auditing can give you a good place to start when setting these goals. A great quote from Skylar here: With self-auditing, I always say to start with a cross channel analysis. Create a high level roll up of all your channels and see what is sticking out. Measure these metrics over a few months/quarters and build KPIs from there. The same can also be applied to competitive benchmarking. Taking the time to understand how you stack up to your competitors can be extremely valuable and help you to push the needle within your organization. The final steps for skill #2 are: Put plan to page. Put personal development and brand goals plan together based on your data and conversations. Circle back with your leader. “Based on what we talked about, are these the right goals? Is this the right plan to get me there?”. Commit. Commit and sign off on your plan. Make a promise to yourself. Now that we have our goals, let’s track our progress towards promotion. Skill #3: Tracking yourself like the brand you manage. First, it’s time for a self-audit. Run your personal SWOT analysis. Once you’ve outlined your strengths, weaknesses, opportunities, and threats, you can begin to track your progress. Conduct a regular work-in-progress meeting with your manager and your mentor. Evaluate progress on your personal goals on a weekly basis: schedule it or it won’t happen when daily urgencies come into play. Check your goals monthly or quarterly to re-adjust as needed. The final component here is to invest in your own continued education to drive hypergrowth towards your promotion goal. It’s easy to look at continued education as an extraneous cost, but do some math. $200 for an online course that grows your skillset could be worth tens of thousands of dollars in bonuses and raises down the road. Paul had a great quote about this: I have a rule that if I see a book that I think might be even loosely applicable to my career, I buy it. It’s not a cheap rule, but my rationale is, if I pay $30 for a book and get one good idea from it, that may be just as valuable, dollar for dollar, as a $500 day class down at the local college. He even recommended two books that have helped him out in the past. Two recent books I really liked were “I Will Teach You To Be Rich” by Ramit Sethi and “Everything is F*cked” by Mark Manson. They’re ostensibly about personal finance and dealing with feelings of hopelessness, respectively—I’ve apparently got some heavy s**t going on—but what they really are, are psychology books on outsmarting yourself and being more productive and proactive. I would recommend both if you’re looking to get a promotion or raise. Lastly, if you are worried about the cost, see if your employer will pay for it, or if they already have an internal lending library for your department. Many employers will pay for or subsidize continuing education. Take a look at your benefits. Build your case. And then make the ask to see what you can get. Skill #4: Mastering reporting and social analytics. Sensing a theme here? Data or it didn’t happen. Comfort with data, especially for more creative-minded folks, comes with time and practice. Let’s talk fundamentals. Be proactive. Any report needs to answer a few fundamental questions: “What did we do?” “What impact did it have on our business?” and “What are we doing as a result?” Don’t wait for someone else to answer those. Fight the “so what?” When Paul was in journalism, the hardest question he got about social media was, “So what?” Our Facebook page grew by 200 followers—so what? That last article we posted got 300% more likes than usual—so what? His executives didn’t understand social media speak, so he had to learn to communicate on their terms. Once he was able to bring examples of social media conversations that helped enhance reporting and broadcasts, he was able to connect with what mattered to them and his reporting became more meaningful as a result. Be a good researcher and reporter. You want to be seen as the person in your organization with your finger on the pulse. Learn to use the social listening tools at your disposal to track your brand and be the person who knows all the latest things happening on the social platforms you use, as well as the ones that you haven’t started using yet. Skill #5: Bulking up your network. Our final skill to master! First, you need a mentor. Mentors are people who help you see outside your bubble. Where you are your harshest critic, they can help put things in perspective, and where you are your own greatest cheerleader, they can help bring you back down to earth. This doesn’t have to be someone you work with every day. But ideally, it is someone you have some kind of existing relationship with. You don’t want to cold call someone with an ask to be their mentee. Before you approach them, do your research. Why this person? What do you admire about them? What do you hope to gain from the relationship? Be specific about these things. Bring value. Mentor/mentee relationships are reciprocal. What can you do for them? As Paul said in our webinar: When our company co-founder Jim Copacino mentored me, we both realized that we could benefit from each other’s strengths. I stood to learn a ton from him about the advertising industry and how to be a successful creative thinker. I also knew a lot about the social media space specifically that he didn’t know as intuitively. Those things are what a lot of our conversations centered on during the two or so years he mentored me. Let’s close with the major takeaways to focus on this year. You’re on the path to promotion in 2020 if you: Keep track of progress. Keep track of the projects you are working on throughout the year, as well as your numbers. You want to be able to easily reference this, speak to your hard work and communicate the impact you are having on the business. Take care of your mental health. We are all human beings who are affected by our circumstances. The fact is, going for a promotion or raise is difficult and it can produce a lot of mental strain. Just as we’ve suggested to check in on your progress toward your goals on a regular basis, check in on your mental health, too. When you consistently tend to your mental health, everything else falls into place a lot easier. Understand what is important to your leaders. Take the time to identify what is important to the people that will be promoting you and what they are looking for in that next level. Are there specific business goals that you can help them achieve? Internal proposals you can help them write/execute? Make the most of what you have. You may not have all the data you want, or the case studies you think you need. Forget it. What you have in front of you right now, today, is worth a lot more than you think. Don’t trip yourself up with self-doubt. As the old saying goes, the best time to plant a tree was thirty years ago; the second best time is today. This post 5 skills you need to get promoted in 2020 originally appeared on Sprout Social. Social Career Growth

How Marketers Can Utilize Insights-Driven Marketing

Social Media Today

Consumer demands are evolving, and marketers are logically turning to insights-driven marketing in order to stay ahead

How to Use Video Retargeting with Instagram Stories

Pixlee

Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials.

YouTube Tests New 'Applause' Creator Donation Feature, Expanding on 'Super Chat'

Social Media Today

YouTube is testing out a new way for fans to donate money to their favorite creators via an 'Applause' animation

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Global Nonprofit Leaders Mourn Digital Pioneer John Haydon

Forbes Social Media

Heartfelt tributes are flowing from all corners of the nonprofit marketing world this week following the passing of fundraising expert John Haydon

WhatsApp Reaches 2 Billion Active Users

Social Media Today

Facebook-owned messaging app WhatsApp has reached a new milestone of 2 billion active users

#302: From Lacking Confidence To Multi-Millions

Amy Porterfield

One of the biggest excuses I hear from people wanting to start a business is that they don't feel that they have the confidence they need to take their dreams and ideas and make them successful.

Facebook Removes Three More Networks of Malicious Accounts, Including Coordinated Business Attacks in Myanmar

Social Media Today

Facebook has provided an update on its latest set of account removals due to co-ordinated inauthentic behavior

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Alibaba’s Post-Earnings Pullback Shouldn’t Last Very Long

Forbes Social Media

Alibaba shares fell by almost 2% on February 13 despite reporting better than expected fiscal third quarter 2020 results

Twitter UK Opens 'Dating Twitter Advice Bureau' Pop-Up Store in London

Social Media Today

Twitter has opened a 'Dating Twitter Advice Bureau' temporary shop in London, which provides an alternate perspective on Valentine's Day

Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing.

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LinkedIn Publishes 'Opportunity Index', Highlighting Global Workforce Optimism and Potential

Social Media Today

LinkedIn has published a new report which looks at career enthusiasm and outlook across the world

Imposter Syndrome: What It Is, and How to Overcome It

ProBlogger

The post Imposter Syndrome: What It Is, and How to Overcome It appeared first on ProBlogger. This post is based on episode 121 of the ProBlogger podcast. Today I’m going to talk about imposter syndrome. Do you ever fear you’re about to be found out?

A 10-Step Marketing Plan to Generate More Leads From Your Website [Infographic]

Social Media Today

Looking to improve your inbound marketing efforts, or implement an effective content strategy? Take a look at this listing

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